The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of multiple consumer-facing brands: Aspen Dental, Motto Clear Aligners, and ClearChoice Dental Implant Centers which together are “TAG Dental”, as well as WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
About the Role
The Aspen Group (TAG) is one of the largest healthcare services platforms in the country, with 5 core brands bringing access to care to consumers across the country: Aspen Dental, ClearChoice, Chapter Aesthetic Studio, Lovet Pet Health Care, and WellNow. This analytics role sits within TAG's Performance and Growth organization and is fully dedicated to Aspen Dental, supporting performance-growth across our markets. This person will analyze performance across paid media, CRM marketing, organic demand, conversion funnels, and service line performance, translating data into actionable insights that inform marketing, operational, and strategic decisions.
Responsibilities:
- Identify drivers of traffic, leads, appointments, and conversion across the funnel, drilling into performance by office and service line
- Evaluate incrementality, distinguishing baseline performance from marketing-driven impact
- Synthesize multiple data sources into a cohesive performance view
- Partner with channel owners and marketing teams to assess new opportunities, analyze results from prior efforts and experiments, and recommend where to scale, optimize, or discontinue specific tactics
- Partner with Marketing teams to optimize spend by channel and markets
- Build frameworks to understand ROAS and diminishing returns, and use them to recommend optimal allocation across channels and tactics
- Support forecasting across traffic, leads, appointments, visits, and revenue
- Ensure analytics are embedded in day-to-day decision making
- Partner cross-functionally with Media, CRM, Marketing Strategy, Online, Call Center, Finance and Technology teams
Qualifications
- 3-5+ years in marketing analytics, growth analytics, customer analytics, or business analytics
- Experienced with recurring performance reporting, with the ability to analyze multi-channel marketing performance, identify trends, diagnose drivers, connect results to business outcomes, and recommend actions
- Strong ability to move from data to insights to recommendations
- Experience with test design and measurement
- Strong paid media fluency preferred
- Familiarity with incrementality, attribution, forecasting, and media mix concepts
- Strong technical skills and ability to manipulate data and reporting with Excel, SQL (BigQuery preferred), and Tableau
- Experience in multi-location retail, services, or healthcare-adjacent businesses is a plus
- Highly collaborative – thrives in cross-functional environments
- Excellent communicator – simplifies complex ideas clearly
- Analytical curiosity
- Curiosity about applying AI to analytics, insights, and forecasting
- Action-oriented – focused on driving decisions
- Bachelor's degree in Analytics, Statistics, Economics, Finance, or other quantitative field; Master's degree a plus
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Salary: 100-110k, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Skills Required
- 3–5+ years of experience in marketing analytics, growth analytics, customer analytics, or business analytics
- Experience with recurring performance reporting and analyzing multichannel marketing performance
- Ability to identify trends, diagnose performance drivers, connect results to business outcomes, and recommend actions
- Strong ability to translate data into insights and recommendations
- Experience with test design and measurement
- Familiarity with incrementality, attribution, forecasting, and media mix concepts
- Technical proficiency with Excel, SQL, and Tableau; BigQuery preferred for SQL
- Strong paid media fluency
- Experience in multi-location retail, services, or healthcare-adjacent businesses
- Bachelor’s degree in Analytics, Statistics, Economics, Finance, or another quantitative field
- Master’s degree
Aspen Dental Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aspen Dental and has not been reviewed or approved by Aspen Dental.
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Healthcare Strength — The careers page lists multiple medical plan options alongside dental and vision coverage, plus life and disability insurance and mental well-being support. Feedback suggests the healthcare offering is broadly structured and competitive on paper.
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Retirement Support — A 401(k) with company match is prominently advertised, and some employees specifically highlight the 401(k) match positively. Feedback suggests retirement benefits are a meaningful component of total compensation.
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Wellbeing & Lifestyle Benefits — Extras such as student loan refinancing, tuition discounts, pet benefits, identity/fraud protection, financial wellness tools, an EAP, and hardship assistance are included. Feedback suggests these additions expand total rewards beyond base pay.
Aspen Dental Insights
What We Do
Aspen Dental is a nationwide network of independently owned dental practices providing accessible, affordable oral healthcare. The practices offer general dentistry, dentures, implants, clear aligners, and emergency care. They emphasize accessible, affordable treatment, accept most insurance providers, offer flexible payment options, and use onsite labs and customized care plans. Aspen Dental’s website also highlights checkups, same-day appointments, and more than 1,100 offices nationwide.
