Sr. Analyst, Paid Media

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

The Sr. Analyst, Paid Media will be the primary owner of The Company Store’s paid social and affiliate marketing efforts—these are the primary channels this role is responsible for managing, optimizing, and reporting on. We’re seeking a candidate with direct experience in paid social platforms (e.g., Meta, Pinterest, Reddit and TikTok) and affiliate marketing programs who can drive e-commerce growth through strategic execution and data-driven insights.

The ideal candidate will have a strong analytical mindset, attention to detail, and proven success in managing performance-driven campaigns. Budget ownership, performance tracking, and ongoing optimization are key parts of the role, with a clear focus on maximizing ROI in paid social and affiliate. This role collaborates cross-functionally with agency partners, the creative studio, and merchandising to bring campaigns to life across social and affiliate channels.

Key Responsibilities:

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization

Direct Manager/Direct Reports:

• This position typically reports to Manager or Media/Sr. Manager of Media
• This position has 0 Direct Reports

Travel Requirements:

• No travel required.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• 3+ years of experience actively managing and implementing large omni-channel digital programs, specifically Paid Social (Meta, Twitter, Pinterest, Reddit) and Affiliate marketing, and budgets at an agency and/or large retailer.
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as Meta, with experience with newer properties such as Pinterest and Twitter Reddit a major plus. 
• Previous experience managing affiliate marketing program, working with key publishers. Experience with Impact a plus.
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict

Benefits offered include health care benefits, 401K, ESPP, paid time off, and success sharing bonus.  For a full list of the various benefits The Home Depot offers, visit https://careers.homedepot.com/our-benefits

For California, Colorado, Connecticut, Rhode Island, Nevada, New York City, Ithaca (NY), Westchester County (NY), and Washington residents: