The Senior Analyst, Paid Media will be responsible for owning end-to-end campaign analytics for paid initiatives. They will play a pivotal role in monitoring all campaigns from setting KPIs to tracking performance; providing in-depth reporting, and recommendations for optimization. 

This role is a hands-on, individual contributor within the Growth Marketing Team. He/she will work with the Marketing team and cross functionally to ensure data integrity and alignment.  We are looking for a pro-active, passionate individual who will act as a key partner for the organization to achieve its paid media goals.

Key attributes include expertise in marketing analytics and testing platforms, strong problem solving and performance optimization skills, and hands-on experience with business intelligence tools. 

Join a team where strategy meets action and success is all measured in tangible outcomes.

Bluevine's Marketing Team is the engine powering our digital presence, navigating the diverse landscape of Search, Social, Programmatic, Display, Video, Direct Mail, and Radio. Our mission is straightforward: drive customer acquisition, retention, and cross-selling efforts to meet and exceed growth targets. 

The team's strategic and execution-oriented approach involves continuous testing of new channels and strategies with proficiency in multi-touch attribution, A/B testing, and measurement techniques to ensure optimal campaign performance.  Constant cross-functional collaboration with Marketing Analytics, Website and Content, Product Marketing, Product Dev, Business Operations, Risk, Finance, and Sales teams, to enhance acquisition funnel experiences and with design and content teams to create response-driving and on-brand creatives.

Together, the team works towards the strategic development, execution, and optimization of paid digital media channels, ensuring alignment with key performance indicators such as Customer Growth, Revenue, ROI, and Profitability.

The team plays a vital role in bolstering product launches, events, and various enterprise initiatives by implementing cross-channel media strategies. Their expertise extends beyond the broader vision to skillfully handle intricate tactical details. Committed to perpetual optimization, staying abreast of industry trends, and agile adaptation to emerging technologies in the financial services sector, they stand as an invaluable asset in realizing Bluevine's mission and driving effective marketing for small businesses.

What You'll Do:

• Own daily, weekly, and monthly analytics and reporting for our paid media acquisition campaigns across our all channels including Paid Search (Google, Bing), Paid Social (i.e., Facebook, LinkedIn, Instagram), Display, Programmatic, Video, OOH, and Radio.
• Create performance dashboards and visualizations as well as ad hoc reports identifying trends and opportunities for optimization. 
• Translate complicated data into digestible presentations for all levels of the organization from Growth Team members to C-Suite executives. 
• Work with the Marketing team on setting achievable KPIs while consistently monitoring performance. Make recommendations for campaign adjustments in order to meet/exceed our budget goals. 
• Implement A/B and multi-variant testing plus other optimization techniques to drive improvements. Anlayze tests from start to finish to ensure tests are set up correctly and results are measurable. Make recommendations on rollout and/or next steps. 
• Understand how Organic traffic and how it interacts with paid campaigns tracking organic performance along with paid initiatives. 
• Own channel attribution working with attrition tools to assign proper credit to channels within the conversion funnel.
• Understand Bluevine’s customer segments and the behavior of each.  Leverage analytics to find opportunities within each segment.   
• Connect funnel analytics and campaign KPIs to tell a holistic story for each program  
• Partner with cross-functional analytical teams including Business Operations, Business Intelligence, and Engineering to understand customer behavior trends and develop new strategies
• Align with agencies and external partners on campaign setup, testing, and tracking.
  

What We Look For:

• 5+ years of experience in a marketing analytics role with a focus on paid media acquisition 
• 3+ years of experience at technology companies (Financial Services a plus)
• Bachelor's Degree required / Advanced Degree preferred
• A proven expert in understanding how paid media can generate demand for a high-growth business
• Deep understanding of Digital Marketing channels (SEO, SEM, Display, Retargeting, Video, Paid Social, and Radio) & Growth Analytics (Segmentation, Attribution and Data Modeling) 
• In-depth experience with marketing analytics and testing platforms (Google Analytics, CDPs, Optimizely, etc.) and CRM tools (Salesforce Data Cloud and Marketing Cloud).
• Expertise using attribution tools (such as Rockerbox)
• Proficiency with visualization tools such as Tableau and Metabase
• Hands-on experience with SQL and customer data/segmentation
• Highly effective communicator who interacts with clarity and purpose, proactive, and has experience interacting at all levels of the organization
• Ability to present analysis and supporting logic to senior management
• Passion for Bluevine, its mission, and experience marketing to small businesses
• Proactive and forward thinking; raises questions on assignments, contributes to the optimization of campaigns, and shares ideas