Sr Analyst, Marketing Data Product

Posted 12 Days Ago
Be an Early Applicant
Burbank, CA, USA
In-Office
118K-158K Annually
Senior level
Digital Media • Gaming • News + Entertainment • Sports
The Role
Own and refine the roadmap for performance marketing tools supporting paid media optimization and operations. Write technical user stories, coordinate engineering and UX/UI teams, validate analytics platforms and data quality using SQL, Python, and Spark, automate workflows with Airtable, and develop AI- and LLM-powered prototypes. The role requires collaboration across marketing, engineering, data science, and analytics teams to improve campaign tools and processes.
Summary Generated by Built In

Job Posting Title:

Sr Analyst, Marketing Data Product

Req ID:

10156990

Job Description:

Do you remember seeing ads for Deadpool and Wolverine this past summer? What about Moana 2 during Thanksgiving? Or Andor: Season 2 in the past few weeks? (coming to Disney+ in April!) If you did, it was likely because the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team team…and if you didn’t – it’s probably because our targeting is that good. 

We are looking for a Sr Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns for theatrical, streaming, and brand campaigns. 

As a Sr Analyst, you will facilitate the delivery of our product roadmap, focusing on our suite of tools that handle campaign optimization and operations.

This role is unique – our team is embedded directly within the Disney marketing organization. 

We're aligned and mission-driven, with the freedom to move fast and innovate to achieve our goals. You'll tackle the challenges of executing a precise paid media strategy, using the latest technologies and tools in the data/tech space. If you're excited about this, please get in touch – we'd love to hear from you! 

The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

You Will / Responsibilities:

  • Build, refine, and maintain product roadmap for a suite of Performance Marketing tools focusing on paid media operations and optimization

  • Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to execute roadmap strategy 

  • Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones) 

  • Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries and run Python and/or Spark scripts to verify data quality and uncover bugs 

  • Create Airtable processes that allow us to automate key media workflows

  • Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers 

  • Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team 

You Will Have / Required Qualifications:

  • 5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management 

  • Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses

  • Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar

  • Experience with workflow tracking tools such as Airtable 

  • Ability to manage multiple projects effectively and meet deadlines 

  • A familiarity with SQL and working with complex datasets

  • Proven critical thinking and problem-solving skills 

Preferred Qualifications:

  • Experience working with data visualization tools such as Tableau, Looker, or Power BI 

  • Familiarity with the Python programming language or the Spark framework 

  • Experience working with data platforms such as Databricks or Snowflake

  • Knowledge of digital ad serving, tracking, and implementation 

Required Education:

Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience

Preferred Education:

Master’s degree in relevant subject area

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Burbank, CA is $117,500.00 to $157,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

DEMRKTG

Job Posting Primary Business:

Studio Marketing - Media

Primary Job Posting Category:

Product Management Solutions

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Burbank, CA, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2026-09-08

Skills Required

  • 5+ years of related experience in data engineering, data analytics, ad tech/media analytics, or technical product management
  • Working knowledge of APIs, including reading documentation, sending requests, and interpreting responses
  • Knowledge of advertising platforms such as Google Ads, Meta, Innovid, and The Trade Desk
  • Experience with workflow tracking tools such as Airtable
  • Ability to manage multiple projects and meet deadlines
  • Familiarity with SQL and complex datasets
  • Critical thinking and problem-solving skills
  • Bachelor's degree in a relevant field such as Computer Science or Business Analytics, or equivalent work experience
  • Experience with data visualization tools such as Tableau, Looker, or Power BI
  • Familiarity with Python or Spark
  • Experience with Databricks or Snowflake
  • Knowledge of digital ad serving, tracking, and implementation
  • Master's degree in a relevant subject area

The Walt Disney Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Walt Disney Company and has not been reviewed or approved by The Walt Disney Company.

  • Pay Growth & Progression Recent union agreements raised wage floors for large groups of park cast members—e.g., Disneyland’s $24/hour minimum rising to $26 over the contract and Walt Disney World’s path from $18 toward about $20–$20.50 by 2026—signaling upward movement in hourly pay. These steps are described as meaningful improvements for many frontline roles.
  • Healthcare Strength Company materials outline medical, dental, and vision coverage for many full‑time roles, wellness resources, and (in Central Florida) access to Centers for Living Well clinics and pharmacy. References to mental‑health support and paid time off reinforce a strong core health offering.
  • Wellbeing & Lifestyle Benefits Complimentary theme‑park admission and discounts on hotels, dining, merchandise, and recreation are positioned as signature perks. Education support through Disney Aspire adds notable lifestyle value for eligible hourly employees.

The Walt Disney Company Insights

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The Company
HQ: Burbank, CA
219,548 Employees
Year Founded: 1923

What We Do

The Walt Disney Company is a leading diversified international family entertainment and media enterprise that operates through segments including entertainment, sports, and experiences.

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