Sr Analyst, Integrated Media Analytics

Overview

The Sr Analyst, Integrated Media Analytics will lead the development of integrated reporting and analytics across paid search, paid social, programmatic, GA4, SEO, and retail media platforms. This resource will be responsible for building advanced dashboards and providing data-driven recommendations to optimize media investment and strategy.

Key Responsibilities

• Develop, implement, and refine integrated media reporting across paid media and retail media channels.
• Design and maintain dashboards, reports, and visualizations using BI platforms and SQL to communicate insights to stakeholders.
• Analyze complex datasets to identify media performance trends and optimization opportunities.
• Support media planning by providing actionable insights and collaborating with internal teams and external agency partners.
• Present findings and recommendations to senior leadership and cross-functional teams.
• Ensure data accuracy, process efficiency, and scalability across analytics initiatives.
• Stay current on industry trends in media analytics, business intelligence, and emerging media platforms.

• Bachelor’s or Master’s degree in Business, Marketing, Analytics, Computer Science, or related field.
• Minimum 4+ years of relevant experience in digital analytics, media planning/reporting, or a related role.
• Proficient in SQL and dashboarding platforms (e.g., Power BI, Tableau, Domo).
• Demonstrated success developing media reporting solutions across paid search, paid social, SEO, and retail media.
• Familiarity with media planning concepts and campaign optimization strategies.
• Excellent communication, stakeholder management, and presentation skills.
• Advanced command of English for business correspondence.

• Fluency in English is a must.
• Be available to work between 9 AM - 3 PM EST (core working hours).

Posting stays open till the position is filled!

**This job description is not intended to give a complete list of duties or responsibilities of this position, but rather gives a general overview of the purpose of the position. While specific duties and responsibilities might change, the general purpose of the position is stated above.