Sr. Analyst, Growth Marketing

Posted 8 Days Ago
Hiring Remotely in USA
Remote
80K-100K Annually
Junior
Beauty • eCommerce • Healthtech • Retail • Telehealth
Taking care of yourself doesn’t need to involve a doctor’s waiting room.
The Role
The Senior Analyst, Growth Marketing will manage and optimize paid performance campaigns, analyze publisher performance metrics, and collaborate with internal teams on creative deliverables. This role focuses on leveraging data to drive revenue growth and to provide ongoing performance analysis and reporting.
Summary Generated by Built In

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

The Senior Analyst, Growth Marketing is responsible for the creation, maintenance, and optimization of paid performance campaigns in-house as well as performing daily optimizations and analysis that contribute to the growth of Hims and Hers. We are looking for an analytical and highly organized individual with hands-on experience with campaign management and optimization on channels including, but not limited to Youtube Ads, Reddit Ads, and Programmatic Display.

You Will:

  • Own paid display media and video creative management across various platforms and channels, building creative calendars and media plans and running end-to-end campaign management.
  • Proactively analyze large data sets of publisher performance metrics to understand trends, run backend yield optimizations, and make recommendations to customers to drive revenue.
  • Partner with internal teams on creative deliverables, providing briefs and reviewing deliverables to follow best practices.
  • Work with data and analytics teams to troubleshoot/resolve technical issues.
  • Monitor changes in key metrics, analyze performance trends and provide on-going analysis to stakeholders.
  • Provide reporting, budgeting, and creative support to other performance channel owners including paid search and shopping.

You Have:

  • 2+ years of experience and strong digital marketing background at an agency or D2C company.
  • Proven track record of driving measurable revenue and engagement via digital advertising. 
  • Strong quantitative analysis skills, an affinity for numbers and ability to uncover insights quickly and accurately.
  • Deep understanding of pixel set up and implementation, attribution, and conversion actions. Strong awareness for technical account problem solving - including analytic, QA, and troubleshooting.
  • Self-starter, strong organizational skills, ownership mentality and the ability to prioritize work.
  • Experience working with internal teams - with the ability to break down complex concepts to non-technical stakeholders.

Preferred Qualifications:

  • Bachelors' degree in Marketing, Business, Technology or related field, or equivalent work experience
  • Experience running performance video ads through YouTube. Experience running ads through Reddit is a plus. 
  • Experience in healthcare or verticals with advertising restrictions a plus.
  • Expert level hands-on ad-ops experience using DSPs such as The Trade Desk.
  • Exceptional track record of growing campaigns to exceed business goals
  • Proven success in growing and optimizing campaigns
  • Experience executing cross-functional marketing projects, and managing direct response campaigns as well as brand awareness campaigns.

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats


#LI-Remote


Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.
The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.
Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.

An estimate of the current salary range is

$80,000$100,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information. 

Top Skills

Programmatic Display
Reddit
Youtube
The Company
HQ: San Francisco, California
732 Employees
On-site Workplace
Year Founded: 2017

What We Do

Hims and Hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.

Why Work With Us

Our mission is to make it easier for people to access care and treatment for the conditions that impact their day-to-day lives, whether that involves finding the right birth control, addressing hair loss or skincare issues, or treating low libido. We’re searching for talented, high-performing, and passionate people to join our growing team!

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