Job Summary:
GuideWell is hiring a Sr. Analyst Customer/Consumer Insights to serve as the executive-briefing analyst within the CMX Performance & Specialized Insights capability of the Enterprise VOC, Consumer/Customer & Insights function. This role ensures senior leadership, the CEO, and the Board receive research-backed answers at executive grade, delivered within available timeframes, and calibrated to audience expectations.
Core Mandate: Translate incoming leadership questions into focused briefs, synthesize evidence across the function's research and performance work, and deliver executive-ready recommendations that inform decision-makers.
Operating Rhythm: Work cadence is driven by senior leadership's immediate priorities rather than fixed schedules. Compressed turnarounds are standard; the brief delivered Friday often differs materially from the scope established Monday.
Integrated Impact: This role bridges research rigor and executive communication—translating the function's depth into clarity and speed without sacrificing quality or evidence.
Essential Functions:
Picks up executive briefing requests that often include, late arrivals, unframed objectives and tight deadlines to convert them into Board-ready, C-suite-ready, or Trustee-ready briefing materials at the standard the audience expects.
Flexes with the leadership agenda. When the priority shifts during the week, the briefing portfolio shifts with it. Reshape the work against what is in front of senior leadership and the Board, and move quickly when the topic moves.
Carries the function’s executive-briefing standards such as narrative structure, evidence standards, recommendation framing, and visual treatment.
Reads, pressure-tests, and synthesizes across key concepts. Pulls from B2B, Consumer, Customer & Decision Intelligence, Listening Programs, and Reputation Intelligence. Reads the underlying work, spot what does not hold up, and build single briefs on cross-cutting topics the function will stand behind in front of the CEO.
Partners closely with the VP, pillar leaders, and the Sr. Manager on briefing strategy, sequencing and cadence.
Closes the loop by tracking decisions that came out of briefings and sharing that back to the originating IC seats/leaders.
Coaches analysts and Leads across the function on briefing-quality writing, recommendation framing, and visual treatment so the function’s standard travels.
Required Experience:
5+ years related work experience: Quantitative or qualitative insights, research, market research, or customer-experience work in an enterprise or consultancy setting, with demonstrated experience interpreting and synthesizing research output and translating it into senior-leader recommendations.
Interpretation fluency across the function’s disciplin.
Bachelor’s degree in Marketing Research, Statistics, Behavioral Science, Quantitative Psychology, Economics, Public Health, Business, Public Affairs, Public Policy, or a related quantitative or social-science discipline.
Preferred Experience:
7+ Years - Quantitative or qualitative insights, research, market research, or customer-experience work in an enterprise or consultancy setting, with demonstrated experience interpreting research output and translating it into senior-leader recommendations.
4+ Years - Direct executive-briefing experience, producing C-suite, Board, or comparable senior-leader briefing materials as a recurring product, drawn from underlying research and insights work.
3+ Years - Working on compressed turnarounds with shifting priorities — a track record of holding quality when the timeline tightened or the brief changed mid-week.
General Physical Demands:
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.
What We Offer:
As a Florida Blue employee, you will be at the heart of GuideWell’s vision – to lead the nation in transforming health through compassionate, connected, and technology-enabled care that delivers personalized value and empowered living.
To support your wellbeing, comprehensive benefits are offered. As an employee, you will have access to:
- Medical, dental, vision, life and global travel health insurance;
- Income protection benefits: life insurance, short- and long-term disability programs;
- Leave programs to support personal circumstances;
- Retirement Savings Plan including employer match;
- Paid time off, volunteer time off, 10 holidays and 2 well-being days;
- Additional voluntary benefits available; and
- A comprehensive wellness program
Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.
To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.
Annualized Salary Range: $77,600 - $126,100
Typical Annualized Hiring Range: $77,600 - $97,000
Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.
We are an Equal Employment Opportunity employer committed to cultivating a work experience where everyone feels like they belong and can perform at their best in pursuit of our mission. All qualified applicants will receive consideration for employment.
Skills Required
- 5+ years quantitative or qualitative insights, market research, or customer-experience work in enterprise or consultancy
- Fluency interpreting quantitative outputs (segmentation, surveys, trackers, experiments) and qualitative findings
- Proven experience translating research into senior-leader recommendations and decision-oriented briefs
- Ability to synthesize across research, listening, customer and decision intelligence, and reputation intelligence
- Composure and ability to deliver high-quality work under compressed executive timelines
- Strong visual and slide discipline (executive-grade pages and visuals)
- Exceptional written narrative; writes in the voice of a senior leader
- Bachelor's degree in Marketing Research, Statistics, Behavioral Science, Quantitative Psychology, Economics, Public Health, Business, Public Affairs, Public Policy, or related discipline
- 7+ years overall insights/research experience (preferred)
- 4+ years direct executive-briefing experience producing C-suite or Board materials (preferred)
- 3+ years working on compressed turnarounds with shifting priorities (preferred)
What We Do
GuideWell Mutual Holding Corporation is a not-for-profit mutual holding company that is the parent to a family of forward-thinking companies focused on transforming health care. We’re at the forefront, forging ahead by innovating, collaborating and advocating for better health. We help people make sense of this new world, forming an integrated ecosystem of products and services and ensuring they get the best experience. We’re relentlessly building and refining to drive higher efficiency and exceptional care. GuideWell – Built for the future of health.








