Sr Advisor - Creator Partnerships & Programs (Memphis, TN or Remote in USA)
The Senior Advisor - Creator Partnerships & Programs serves as ALSAC's strategic lead for developing, cultivating, and activating high-impact creator partnerships that advance the mission of St. Jude Children's Research Hospital®. This role is responsible for building and managing relationships across the creator economy, with a primary emphasis on the YouTube ecosystem and creator-led media.
Working at the intersection of entertainment, content, marketing, fundraising, communications, and strategic partnerships, the Senior Advisor identifies and activates creator opportunities that drive awareness, audience growth, fundraising impact, and long-term enterprise value. The Senior Advisor serves as ALSAC's senior relationship lead for top-tier creators, creator-owned businesses, talent representatives, management firms, production companies, and platform partners.
This role will help shape ALSAC's future creator ecosystem strategy, positioning St. Jude as the nonprofit partner of choice within the creator economy while helping expand creator-driven opportunities across content, fundraising, and audience development. Working closely with the YouTube Channel Growth & Strategy Lead and Creator Community Engagement Manager, this individual creates new pathways for creator collaboration, mission storytelling, audience growth, and fundraising impact.
ESSENTIAL JOB FUNCTIONS
1. Creator Partnership Strategy & Relationship Management- Develop and execute ALSAC's long-term creator partnership strategy, with emphasis on YouTube creators and creator-led media ecosystems.
- Identify, recruit, cultivate, and steward relationships with high-impact creators, creator-owned businesses, talent agencies, management firms, and production companies.
- Serve as ALSAC's primary relationship lead for strategic creator partnerships and long-term creator advocacy efforts.
- Develop individualized engagement strategies that deepen creator involvement across awareness, fundraising, content, and enterprise initiatives.
- Build and maintain a robust pipeline of creator opportunities aligned to enterprise priorities.
2. Creator Ecosystem Development & Strategic Growth
- Develop and implement a long-term vision for expanding ALSAC's creator ecosystem and creator partner network.
- Position St. Jude as a preferred nonprofit partner within the creator economy.
- Monitor emerging creator trends, audience behaviors, creator-owned businesses, and platform developments to identify future opportunities.
- Establish scalable frameworks for creator recruitment, activation, stewardship, and partnership measurement.
- Advise senior leadership on creator economy trends and strategic growth opportunities.
3. Creator-Led Content & Storytelling
- Collaborate with creators and internal stakeholders to identify mission-driven storytelling opportunities across YouTube and creator-led platforms.
- Source and facilitate creator-led content initiatives that support awareness, audience growth, engagement, and fundraising objectives.
- Partner with Content & Creative, Marketing, and Communications teams to develop creator integrations and co-created content opportunities.
- Support creator participation across major campaigns, fundraising initiatives, content projects, and enterprise events.
4. YouTube Collaboration & Audience Development
- Partner closely with the YouTube Channel Growth & Strategy Lead to identify creator collaborations that support audience growth and mission awareness.
- Bring creator insights, audience intelligence, and partnership opportunities into YouTube planning efforts.
- Facilitate creator participation across ALSAC-owned YouTube properties and strategic content initiatives.
- Support opportunities that increase content distribution, audience reach, and engagement through creator relationships.
5. Enterprise Partnerships & Industry Leadership
- Represent ALSAC and St. Jude with creators, agency leaders, platform representatives, production companies, and industry stakeholders.
- Collaborate with Strategic Partnerships and Marketing teams to develop creator-led opportunities that support enterprise priorities.
- Leverage creator networks and relationships to unlock new awareness, fundraising, and partnership opportunities.
- Establish measurement frameworks that evaluate both short-term performance and long-term relationship value.
6. Leadership, Reporting & Strategic Planning
- Communicate creator strategy, performance, opportunities, and emerging trends to senior and executive leadership.
- Develop reporting frameworks that measure creator impact across awareness, engagement, fundraising, and audience growth.
- Lead cross-functional teams in the execution of creator partnership initiatives.
- Manage budgets, planning processes, timelines, and operational requirements associated with creator partnerships and strategic initiatives.
JOB REQUIREMENTS
- Requires a Bachelor's Degree in Marketing, Communications, Business, Entertainment, Public Relations, Digital Media, Development, or related field.
- 7+ years of experience in creator partnerships, influencer marketing, talent relations, entertainment marketing, digital media, strategic partnerships, or related disciplines.
- Deep understanding of the creator economy, YouTube creator ecosystems, creator business models, and talent management structures.
- Proven experience developing and managing strategic creator partnerships.
- Strong relationship-building, negotiation, communication, and influencing skills.
- Demonstrated ability to work effectively with executive stakeholders and high-profile external partners.
Preferred requirements:
- Existing relationships within the YouTube creator ecosystem.
- Experience working directly with creator agencies, managers, talent representatives, or production companies.
- Experience supporting creator-led fundraising, social impact campaigns, or mission-driven organizations.
- Experience building long-term creator ecosystems rather than campaign-based influencer programs.
Location: This position is Memphis‑preferred, though we welcome strong candidates from other U.S. locations.
Benefits & PerksThe following Benefits & Perks apply to Full-Time Roles Only.We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Skills Required
- Bachelor’s degree in Marketing, Communications, Business, Entertainment, Public Relations, Digital Media, Development, or a related field
- 7+ years of experience in creator partnerships, influencer marketing, talent relations, entertainment marketing, digital media, strategic partnerships, or related disciplines
- Deep understanding of the creator economy, YouTube creator ecosystems, creator business models, and talent management structures
- Proven experience developing and managing strategic creator partnerships
- Strong relationship-building, negotiation, communication, and influencing skills
- Experience working effectively with executive stakeholders and high-profile external partners
- Existing relationships within the YouTube creator ecosystem
- Experience working directly with creator agencies, managers, talent representatives, or production companies
- Experience supporting creator-led fundraising, social impact campaigns, or mission-driven organizations
- Experience building long-term creator ecosystems rather than campaign-based influencer programs
St. Jude Children's Research Hospital - ALSAC Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about St. Jude Children's Research Hospital - ALSAC and has not been reviewed or approved by St. Jude Children's Research Hospital - ALSAC.
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Fair & Transparent Compensation — Pay is considered generally fair for many roles, with overall compensation ratings leaning positive and a majority indicating they feel fairly paid in some datasets.
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Healthcare Strength — Benefits are often described as comprehensive, with strong healthcare coverage and dependable plans highlighted as a key advantage.
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Retirement Support — Retirement benefits are portrayed as solid, contributing to perceptions of a robust overall benefits package.
St. Jude Children's Research Hospital - ALSAC Insights
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
