The Senior Advisor, Content Creator Programs & Initiatives leads ALSAC’s global strategy for content creator–driven fundraising, cultivation, and stewardship in support of St. Jude Children’s Research Hospital®. This role is responsible for designing, scaling, and optimizing creator-led fundraising programs that drive revenue, deepen partner engagement, and activate new global audiences in support of the St. Jude mission.
Serving as the senior strategic lead for St. Jude PLAY LIVE, this role oversees the creation, planning, and execution of innovative fundraising activations involving content creators across gaming, livestreaming, social, and digital platforms. The Senior Advisor manages a high-revenue, international portfolio and collaborates across brand partnerships, communications, marketing, technology, and field teams to pilot new initiatives and build sustainable fundraising models aligned with enterprise priorities.
What You’ll DoStrategy, Growth & Innovation
- Lead efforts to diversify and scale ALSAC’s content creator fundraising portfolio, concepting and piloting engaging, sustainable activations aligned with team and enterprise goals.
- Cultivate a new generation of St. Jude fundraisers by identifying emerging platforms, communities, and creator trends across global markets.
- Identify and execute new fundraising frontiers within new audiences, optimizing long-term impact and revenue sustainability.
Program & Portfolio Leadership
- Serve as the senior owner of the St. Jude PLAY LIVE program and related creator initiatives, managing a portfolio generating $11M+ annually, with 1,300+ creators across 100+ countries.
- Develop and implement frameworks to assess and track the value of diverse activation models, fundraisers, and donor journeys.
- Drive continuous improvement across existing programs, maintaining documentation, reporting, and leadership visibility.
Brand Partnerships & Creator Monetization
- Develop and execute sponsored creator integrations as premium value-adds for $1M+ brand partners, enhancing fundraising impact while deepening long-term partner engagement.
- Identify and activate new brand partnerships through creator-led initiatives, leveraging creators’ personal brands, networks, and influence.
- Act as a connector between creator ecosystems and corporate partners, aligning internal teams across brand partnerships, communications, and content strategy.
Content & Media Development
- Co-produce and oversee original branded video content for owned platforms such as YouTube and Twitch, aligning storytelling with enterprise goals and optimizing for global reach and engagement.
- Support the growth and strategic positioning of ALSAC-owned creator and content channels.
Cross-Functional & Executive Leadership
- Lead cross-functional teams—including marketing, technology, field staff, and external partners—to deliver assets, strategy, and execution for all creator-related initiatives.
- Communicate strategy, financial performance, ROI, and post-event learnings to senior and executive leadership with clarity and confidence.
- Represent ALSAC and St. Jude with industry executives, VIP-level creators, and top-tier fundraising partners.
Events & Activations
- Plan and execute large-scale events and experiences—including creator summits, industry conventions, trade shows, and donor experiences—with budgets exceeding $500K and 500+ attendees.
- Manage significant travel related to global creator, brand, and partner engagement.
Qualifications
Required
- Bachelor’s degree in Marketing, Communications, Business, Development, or a related field
- 5–7 years of experience in content creators, gaming, influencer marketing, digital fundraising, brand partnerships, or related fields
- Deep knowledge of the creator economy, gaming and livestreaming ecosystems, and emerging platforms
- Proven experience monetizing creators and managing revenue-driven partnerships
- Demonstrated ability to lead teams, manage complex budgets, and communicate financial performance and strategy to senior leadership
- Strong analytical, strategic thinking, and executive communication skills
- Experience managing global, multi-market portfolios (preferred)
- Background working with nonprofits, cause-based marketing, or mission-driven brands (preferred)
- Experience building long-term creator or brand ecosystems rather than one-off campaigns (preferred)
This position is based at ALSAC’s National Executive Office in Memphis, TN and is eligible for a hybrid work schedule.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, Development, or a related field
- 5-7 years of experience in content creators, gaming, influencer marketing, digital fundraising, brand partnerships, or related fields
- Deep knowledge of the creator economy, gaming and livestreaming ecosystems, and emerging platforms
- Proven experience monetizing creators and managing revenue-driven partnerships
- Demonstrated ability to lead teams, manage complex budgets, and communicate financial performance and strategy to senior leadership
- Strong analytical, strategic thinking, and executive communication skills
- Experience managing global, multi-market portfolios
- Background working with nonprofits, cause-based marketing, or mission-driven brands
- Experience building long-term creator or brand ecosystems rather than one-off campaigns
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
