Job Description:
The Sr. Activation Manager, Amazon role owns end-to-end planning, execution, and optimization of retail media, ensuring investment is strategically aligned to brand, category, and business objectives. The role will lead the development of a holistic media strategy, translating business priorities into actionable plans across search, display, and targeted coupons. A core focus will be driving advanced data and analytics, including AMC, dashboard development, and internal performance storytelling, to inform strategy, optimization, and investment decisions. This individual will serve as a strategic thought partner, connecting data to decisions and elevating how retail media is leveraged to drive growth.
This person will serve in the following key roles:
1. Own the day-to-day Amazon Ads Relationship.
2. Own the execution of our Amazon display media, in partnership w/ the broader team.
3. Work amongst, and occasionally lead projects across, a team of shopper marketing managers who do similar work across all our priority customers.
What are we looking for?
The knowledge, skills, and abilities typically acquired through the completion of a Bachelor's degree program in a related field, or equivalent work experience.
5+ years serving in one of the following areas: a shopper/retail media role at a large CPG, a planning or execution role at a digital agency with retail media experience, or customer management at a large CPG vendor or a pureplay eCommerce team; Amazon experience preferred
Strong foundation in data analytics and measurement tools (i.e. MMM Modeling)
5+ years of direct selling will be considered in lieu of the above experience
Budget Management
Retail Media Campaign Planning/Execution experience
Agency & Customer Management skills
Execution and Measurement of budget
What will be your key responsibilities?
Planning and Execution: Own the planning, activation, pacing, and optimization of display media to deliver against business objectives and core KPIs. Ensure media strategy and execution directly support Sales team priorities, growth targets, and brand objectives, with strong accountability to performance outcomes.
Data-Driven Decision Making & Optimization: Leverage performance data, testing, and learnings to continuously optimize campaigns, investment allocation, and strategy. Demonstrate relentless curiosity and a bias toward action in identifying opportunities to improve results.
Advanced Analytics & AMC Leadership: Own advanced analytics initiatives, including AMC use cases, audience development, and measurement frameworks, to unlock deeper insights and inform investment decisions.
Dashboarding & Performance Storytelling: Build and maintain dashboards and reporting frameworks that deliver performance transparency, surface insights, and enable clear, compelling internal storytelling for leadership and cross-functional partners.
Retailer & Partner Collaboration: Develop strong, collaborative relationships with retail partners and agencies to build joint plans, unlock new opportunities, and drive mutual value.
Cross-Functional Partnership: Partner closely with brand, sales, finance, analytics, and agency teams to align on objectives, investment strategy, performance expectations, and execution plans. Act as a connective tissue across functions.
Navigating Ambiguity & Leading Through Change: Operate effectively in a fast-paced, evolving retail media environment, solving complex problems with imperfect information and helping the organization navigate new capabilities, tools, and ways of working.
Leadership & Influence: Serve as a strategic thought partner and leader within the organization, influencing without authority, elevating best practices, and helping to raise the bar on how retail media is planned, executed, and measured.
What can you expect from Mars?
Work with over 170,000 diverse and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
This role is based in BRN, metro Nashville, TN, with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
Skills Required
- Bachelor’s degree in a related field or equivalent work experience
- 5+ years of experience in shopper or retail media, digital agency retail media, CPG customer management, or pureplay eCommerce
- Amazon experience
- Strong foundation in data analytics and measurement tools, including marketing mix modeling
- 5+ years of direct selling experience may substitute for the specified background
- Budget management experience
- Retail media campaign planning and execution experience
- Agency and customer management skills
- Budget execution and measurement experience
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
