Kobie Marketing

Sr. Account Manager - CRM

Posted 6 Days Ago

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Hiring Remotely in St. Petersburg, FL, USA

In-Office or Remote

Senior level

AdTech • Marketing Tech

The Role

Lead day-to-day CRM program delivery for a major enterprise client. Manage client relationships, CRM roadmaps, lifecycle marketing campaigns, cross-functional teams, timelines, budgets, risks, and performance reporting. Partner with strategy, analytics, development, creative, QA, and marketing operations teams to deliver email and mobile campaigns, personalization, testing, and optimization. Support account profitability, forecasting, invoicing, growth opportunities, executive presentations, and continuous improvement through automation and AI.

Summary Generated by Built In

Join a National Top Workplace

Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals who are ready to join a collaborative, growth-focused culture. As a partner to some of the world’s most recognized brands, we are leaders in loyalty, helping brands build lasting emotional connections with their consumers.

Join Us from Anywhere

While our headquarters are nestled in sunny St. Petersburg, Florida, Kobie embraces a flexible work environment, offering teammates the freedom to work remotely. We understand the importance of work-life balance and support our team with:

· Flexible Time Off to recharge when needed

· Nine Company-Wide Holidays

· A diverse suite of benefits prioritizing your growth, development, and personal well-being

Discover more about our perks and benefits here.

Kobie is a values-led organization where we believe that everyone is a leader, regardless of their position or role.

Travel Requirements:
As a remote-first organization headquartered in St. Petersburg, Florida, Kobie values meaningful in-person connection and collaboration that strengthens our teams, supports our clients, and enhances our culture. While travel requirements vary by role, periodic travel may be required to support business objectives, team collaboration, customer engagements, training, and company events. Candidates should be able and willing to travel as needed to fulfill the responsibilities of the role.

About the team and what we’ll build together

As a Senior Account Manager, you will lead day-to-day CRM program delivery for one of Kobie's largest enterprise clients. You will partner closely with Strategy, Decision Sciences, Creative, Development, QA, and Marketing Operations to bring sophisticated lifecycle marketing campaigns to life. Success in this role requires strong client leadership, cross-functional collaboration, operational excellence, and technical curiosity.

How you will make an impact

Serve as the primary day-to-day client partner and overall delivery lead, building trusted relationships through proactive communication and exceptional service.
Lead the planning, coordination, and successful end-to-end delivery of complex CRM initiatives across Strategy, Decision Sciences, Development, Creative, QA, and Marketing Operations, removing obstacles, resolving cross-functional dependencies, and ensuring commitments are met with quality and delivered on time.
Own the CRM delivery roadmap, balancing strategic priorities, marketing calendars, technical dependencies, and evolving business needs.
Partner with Strategy and Decision Sciences to translate customer insights into CRM campaigns, lifecycle journeys, personalization strategies, and optimization opportunities.
Develop a deep understanding of the client's business, customer lifecycle, and marketing objectives to provide thoughtful recommendations that drive measurable business outcomes.
Collaborate with Development, Marketing Operations, and adjacent teams supporting Loyalty and Gamification to deliver a seamless, connected customer experience across programs.
Monitor campaign health and email performance using key performance indicators (KPIs), escalating issues and coordinating cross-functional teams to maintain successful campaign execution.
Support the development of strategic briefs and establish and maintain clear documentation of business rules, operational processes, and program requirements to ensure consistent execution, cross-functional alignment, and knowledge sharing across teams.
Champion a test-and-learn culture by identifying, prioritizing, and coordinating testing and optimization opportunities across CRM programs.
Prepare and facilitate client meetings, including agendas, status updates, executive presentations, Executive Business Reviews (EBRs), and roadmap discussions.
Manage client requests, priorities, scope changes, and issue resolution by coordinating with internal teams and maintaining clear communication on progress, risks, and timelines.
Proactively identify project risks, dependencies, and delivery challenges, driving timely resolution to maintain client confidence and delivery excellence.
Own project estimates, timelines, resource plans, and delivery schedules to ensure work is completed on time, within scope, and with a high degree of excellence.
Support the financial health of the account through resource allocation, revenue and margin forecasting, program profitability, invoicing, and identifying opportunities for account growth.
Identify improvement opportunities through AI, automation, standardized processes, and developing reusable delivery assets.
Stay current on CRM, Salesforce, email marketing, data, AI, and competitive trends, bringing forward best practices and innovation to drive client value and business outcomes.

What you need to be successful

Bachelor's degree in Marketing, Business, Communications, or related field.
5+ years of experience, preferably in CRM, loyalty, or client services.
2+ years of direct CRM experience required, with hands-on experience supporting email, mobile, and/or other customer lifecycle programs.
Demonstrated ability to lead complex cross-functional initiatives by coordinating multiple teams, managing dependencies, and driving accountability without direct authority.
Proven ability to manage multiple projects simultaneously while effectively prioritizing deliverables and deadlines.
Familiarity with tools such as Google Analytics, Jira, Workfront, and SharePoint is highly desirable.
Experience with Salesforce Marketing Cloud or another enterprise email marketing platform is preferred; SaaS experience is a plus.
Proven ability to meet deadlines and work proactively in a fast-paced environment.
Strategic and tactical CRM marketing experience across email, mobile, and lifecycle marketing programs.
Working knowledge of email marketing fundamentals, including campaign execution, audience segmentation, personalization, deliverability, and testing best practices.
Ability to understand CRM and email performance metrics and effectively partner with Decision Sciences and Strategy teams to communicate insights and recommendations.
Foundational understanding of business financial principles and customer data concepts.
Self-motivated and able to work independently, applying good judgment and decision-making on your feet.
Confident and clear verbal and written communication and presentation skills.
Proactive in contributing ideas and anticipating client and team needs.
Highly organized, detail-oriented, and outcomes-driven, with exceptional project management skills and the ability to manage complex workstreams, competing priorities, and evolving timelines.
Strong technical aptitude with the ability to understand CRM platforms, martech ecosystems, and customer data.
Resourceful, solutions-focused attitude that adapts well to change.
Ability and willingness to travel as needed to support client meetings, workshops, business reviews, and other key engagement activities.
Willingness to step in wherever needed and contribute beyond defined responsibilities to ensure exceptional client delivery.
Flexibility to support critical client initiatives, including occasional work outside standard business hours during major launches, deployments, or production events.

Who we are As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level. We believe that our team's passion and expertise are the driving forces behind our success and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty drive our mission of growing enterprise value through loyalty.

A place for all We celebrate and embrace diversity at Kobie!

Employment at Kobie is based solely on an individual's merit and qualifications, which are directly related to professional competence. We do not discriminate against any teammate or applicant because of race,color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy, or any other characteristic protected by applicable law.

We are fiercely committed to fostering a workplace where teammates can bring their authentic selves to work every day. Our DEI initiatives, including various committees, ensure that principles of equity, diversity, and inclusion are deeply ingrained throughout Kobie. While our leadership team fully supports our policy of nondiscrimination and equal opportunity, it is the responsibility of all teammates to uphold these values.

Ready to join us? If you’re ready to make an impact and grow in a supportive, innovative environment, we’d love to hear from you. Apply today and join the best and brightest in loyalty!

Skills Required

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience, preferably in CRM, loyalty, or client services
2+ years of direct CRM experience supporting email, mobile, or customer lifecycle programs
Experience leading complex cross-functional initiatives and coordinating multiple teams without direct authority
Ability to manage multiple projects, dependencies, priorities, deliverables, and deadlines
Familiarity with Google Analytics, Jira, Workfront, and SharePoint
Experience with Salesforce Marketing Cloud or another enterprise email marketing platform
Strategic and tactical CRM marketing experience across email, mobile, and lifecycle marketing programs
Working knowledge of email campaign execution, audience segmentation, personalization, deliverability, and testing
Ability to interpret CRM and email performance metrics and communicate insights and recommendations
Foundational understanding of business financial principles and customer data concepts
Strong verbal, written communication, presentation, organization, project management, and technical aptitude
Ability to work independently, exercise judgment, adapt to change, and proactively solve problems
Ability and willingness to travel as needed for client meetings, workshops, and business reviews
Flexibility to work occasionally outside standard business hours during major launches, deployments, or production events