We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales.
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
AutoSync is seeking a high-performing Senior Account Executive responsible for driving new business acquisition and expanding market share across Canada. This role focuses on selling AutoSync’s digital retail and marketing ecosystem, specifically:
- TAdvantage – Automotive dealership website platform
- TRFFK – AI-driven automotive digital advertising solution
- Motoinsight – End-to-end digital retailing platform
The ideal candidate is a consultative sales professional with strong automotive retail knowledge, experience selling SaaS or digital solutions, and a proven track record in prospecting, pipeline management, and closing complex dealership opportunities.
This role is responsible for generating net-new revenue by helping dealerships modernize their online customer journey, improve lead quality, increase conversion rates, and maximize digital marketing performance.
What you'll do
New Business Development
- Prospect, qualify, and close new dealership opportunities across assigned territories
- Develop and execute strategic outbound sales plans targeting franchise and independent dealerships
- Build strong relationships with Dealer Principals, General Managers, GSMs, Marketing Managers, and Fixed Ops leaders
- Maintain a healthy sales pipeline through proactive prospecting, referrals, networking, and OEM program alignment
- Conduct discovery meetings to uncover operational challenges, digital gaps, and growth opportunities
Solution Selling & Consultative Sales
Position AutoSync’s ecosystem as a connected digital retail and marketing solution:
TAdvantage
Sell modern dealership website solutions focused on:
- Mobile-first user experience
- SEO and Local Search Optimization
- Inventory merchandising
- Customer engagement tools
- Conversion optimization
- Website customization and backend flexibility
TRFFK
Position AI-driven digital advertising solutions including:
- Search campaigns
- Social advertising
- Retargeting
- Geofencing
- Vehicle Ads
- Video advertising
Motoinsight
Sell digital retailing solutions that help dealerships:
- Increase lead quality
- Improve online-to-showroom conversion
- Enable online deal building
- Streamline financing and trade-in workflows
- Increase engagement throughout the buying journey
Product Expertise & Competitive Positioning
- Become a trusted advisor on dealership digital transformation
- Clearly articulate competitive differentiators
- Leverage OEM certifications, AutoTrader integrations, and AutoSync ecosystem advantages during sales cycles
Pipeline & Revenue Management
- Maintain accurate forecasting and CRM hygiene
- Consistently achieve or exceed monthly and annual sales quotas
- Manage consultative sales cycles with multiple stakeholders
- Work collaboratively with internal stakeholders to develop strategic account plans for dealer groups and high-potential rooftops
- Negotiate pricing, contracts, and business terms
Collaboration & Internal Partnership
- Work closely with Performance Managers, OEM teams, Marketing, Customer Success and Sales Leadership
- Participate in dealership onboarding transitions to ensure strong customer experience and retention
- Share market intelligence and competitive insights with internal teams
What you'll bring
- 5+ years of B2B sales experience
- Automotive retail, SaaS, digital marketing, or dealership technology experience strongly preferred
- Proven track record of prospecting and closing net-new business
- Experience managing consultative sales cycles
- Strong understanding of dealership operations and automotive digital retailing
- Hunter mentality with strong prospecting discipline
- High-level consultative selling skills
- Strong discovery and objection-handling abilities
- Executive presence with dealership leadership
- Negotiation and closing expertise
- Strategic account planning
What's in it for you
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
Financial planning
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
For a career where you can drive our business and shape your future, apply now.
Compensation
Our ranges reflect the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings.
Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status: This job posting is for an existing vacancy.
Skills Required
- 5+ years of B2B sales experience
- Proven track record of prospecting and closing net-new business
- Experience managing consultative sales cycles
- Strong understanding of dealership operations and automotive digital retailing
- Experience with CRM, forecasting, and pipeline management (CRM hygiene)
- Executive presence and ability to engage Dealer Principals, GMs, GSMs and senior dealership leaders
- Negotiation and closing expertise
- Hunter mentality with strong prospecting discipline
- Automotive retail, SaaS, digital marketing, or dealership technology experience
- High-level consultative selling skills, discovery, and objection-handling abilities
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What We Do
AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.
