There's nothing like a career at Entain. We're a leading, global sports betting and gaming company and we're upping the excitement and increasing player safety. We're a FTSE company with iconic brands including Ladbrokes, Coral, BetMGM, Eurobet and bwin, and we have an energy that drives us to perform at the height of our potential. Whether you're an engineer, marketer or retail specialist, a career here is a complete game changer.
Job DescriptionAs our Sportsbook Propositions Executive at Ladbrokes, you will be responsible for the planning and execution of the Proposition plan, creating market-leading experiences that attract, reward, and retain our customers. You will support the Proposition Manager in the planning and performance review of all promotions, with a focus on the optimisation of the proposition budget to deliver maximum ROI and KPIs.
You will collaborate with internal stakeholders to deliver a unified customer experience across multiple touch points, maximising the performance of our proposition. You will also be responsible for analysing and communicating the performance of the propositions and to make recommendations for continuous improvements to better attract, reward and retain new and existing customers.
QualificationsWhat you will do
- Support the Proposition Manager in the creation of the Sportsbook proposition plan
- Collaborate with internal stakeholders including CRM, Performance Marketing, Content & Brand Marketing to deliver a unified Sportsbook Proposition
- Oversee the campaign creation and execution of the Proposition plan. This includes the mechanics and pay out structures as well as briefing Sportsbook Promotions, CRM, Creative, Performance Marketing, CS, Operations, Content and any other relevant stakeholders
- Working closely with the Compliance team to ensure the accuracy and relevance of the full terms for all current and future promotions.
- Planning and sign-off on Promotional campaigns and Product launches
- Daily & weekly analysis of promotional engagement, cost, and ROI
- Own and deliver key initiatives to drive weekly performance on the back of opportunities identified in promotional analysis
- Conduct frequent market and competitor analysis with a focus on promotions and retention tactics
- Work closely with the CRM team to ensure the effective delivery of all promotional communications to our customers
Qualifications
- Strong knowledge and passion for sport (UK focus ideal), with an understanding of what engages betting audiences
- Proven experience planning and delivering promotional campaigns
- Comfortable managing multiple projects and deadlines in a fast-paced environment
- Confident analysing data, tracking performance, and telling the story behind the numbers
- Excellent communication skills, with exemplary written and spoken English
- Strong attention to detail and highly organised
- Experience with customer retention and CRM tactics
- Able to work both independently and collaboratively across teams
- Solid IT skills – especially Excel, plus confidence using Word and PowerPoint
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.
Depending on your role and location, you can expect to receive benefits like:
- Generous group bonus scheme
- Hybrid working - 4 days in the office
- Private medical insurance
- Pension Scheme - matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Sharesave Scheme
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
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Skills Required
- Strong knowledge and passion for sport, ideally with a UK focus
- Proven experience planning and delivering promotional campaigns
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Confidence analyzing data, tracking performance, and explaining performance insights
- Excellent written and spoken English communication skills
- Strong attention to detail and organizational skills
- Experience with customer retention and CRM tactics
- Ability to work independently and collaboratively across teams
- Solid IT skills, especially Microsoft Excel, Word, and PowerPoint
What We Do
Entain is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector, exclusively in regulated and regulating markets.
