Roles ＆Responsibilities
- Athletes/ambassador relationship
- Develop and implement a comprehensive Arc'teryx sports marketing strategy that aligns with global direction and the overall business objectives.
- To plan and execute athletes push promotion throughout year.
- To control and maintain athletes, influencers, and community ambassador portfolio.
- To be responsible for contract control with athletes, influencers, and community ambassadors.
- To always actively seek for target assets to strengthen the athlete portfolio.
- To stay connected with global Sports Marketing team to reflect the global best practices into Japanese retail environment.
- To take care of the global athletes visit in Japan.
- Event Planning
- To be in charge of planning events, optimizing our assets.
- To initiate mid-term planning of our Academy event in Japan.
- To manage the contractors (agencies and production companies) and always to seek the best player in the field.
- Key Relationships
- Global: Sports Marketing and Brand Marketing departments
- Local: Wholesale Sales, Retail Marketing, Merchandising, Brand Marketing
- External partners: agencies and production companies
- KPIs
- Athlete Events
- Retail and wholesale activation
- Customer engagement metrics
- Compliance to marketing budget guidelines
- Annual and monthly marketing budget forecast accuracy
Requirements
- Education: 4-year bachelor’s degree in Marketing, Business, Art & Design or a related field.
- Work experience: 7+ years of experience in sport marketing, with a proven track record of success
- Language skills: Proficiency in Japanese and English (both written and spoken) is required.
Qualifications
- Passionate Outdoor sport person
- Strong communication, Presentation, and Collaboration skills
- Proven ability to manage the relationship with athletes and ambassadors
- Punctuality/ Positive mindset
- Ability to resolve conflict and manage disagreements
- Quick learner (Open to feedback from colleagues and managers)
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What We Do
Arc’teryx is a global design company based in North Vancouver, B.C. that specializes in technical high-performance outerwear and equipment. We design and manufacture a wide range of mountain sports outdoor apparel and equipment for all conditions and experiences, including mountaineering, ice and rock climbing, skiing, snowboarding, and trail running. Our company is built on a passionate and relentless commitment to design, craftsmanship and performance. We have a unique construction process that enables us to create technical products that can be trusted to perform at the point of extreme need. We are uniquely positioned in our industry as we have our own factory located in New Westminster, BC, which enables us to build products with a meticulous focus on detail and performance. We leverage this manufacturing knowledge and share it with our global partner factories. In the Coast Mountain Range behind our headquarters and design centre in North Vancouver, we field test our products in real world conditions allowing us to create the best-fitting, longest-lasting, highest-performing technical products available. We distribute our outerwear and equipment through more than 3,000 retail locations worldwide, in over 40 countries globally, including 38 branded and outlet stores in Europe, North America and Asia. The company started with six employees in 1989 and now has more than 1000 employees in Canada.
