We are seeking a passionate and innovative Marketing Manager specializing in Sports Marketing to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing comprehensive sports marketing strategies that align with our brand's goals and resonate with sports enthusiasts in the eMTB space. This role requires a unique blend of creative thinking, strategic planning, and a deep understanding of the MTB industry and know what makes them tick. You will play a crucial role in elevating our brand's presence in the MTB and driving engagement with our target audience.
Responsibilities:
- Develop and execute comprehensive sports marketing strategies that align with overall marketing objectives and brand identity.
- Identify and evaluate sports-related sponsorship opportunities, partnerships, and collaborations to enhance brand visibility and engagement.
- Conceptualize and implement creative sports marketing campaigns across various channels, including digital, social media, experiential, and traditional platforms.
- Collaborate with athletes and influencers to create authentic and impactful marketing content.
- Ensure consistent brand messaging and positioning across all sports marketing initiatives.
- Develop and maintain relationships with key stakeholders in the sports industry, including leagues, teams, athletes, and media partners.
- Conduct regular market research to stay ahead of sports industry trends, consumer behaviors, and competitor activities.
- Analyze campaign performance and provide data-driven recommendations for optimization and future strategies.
- Develop and manage the sports marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments.
- Create comprehensive reports on sports marketing initiatives, demonstrating the impact on brand awareness, engagement, and sales.
- Create comprehensive reports on sports marketing initiatives, demonstrating the impact on brand awareness, engagement, and sales.
- Utilize analytics tools to measure and optimize campaign performance, providing actionable insights to stakeholders.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5-7+ years of experience in sports marketing or related fields, with a proven track record of successful campaign development and execution.
- Demonstrated experience in managing sports sponsorships, athlete partnerships, or sports-related brand activations.
- Strong understanding of the sports industry landscape, including current trends, fan behaviors, and market dynamics.
- Excellent project management skills with the ability to handle multiple initiatives simultaneously.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Exceptional communication and presentation skills, with the ability to articulate ideas to both internal teams and external partners.
- Proficiency in digital marketing tools, social media platforms, and analytics software relevant to sports marketing.
Top Skills
What We Do
Aventon was born in 2012 with a small delivery van and a single-roomed warehouse office. Our mission is to provide superior quality performance bicycles and components. Headquartered in Los Angeles, Aventon Bicycles continues shake the industry with innovation & design with passionate and creative team members. Each bicycle we produce extrudes our love and devotion to bicycles. It’s simple: less talk, more do.
.png)
