The Sports and Digital Sales Account Executive at WGN Radio & Nexstar Media Group generates advertising revenue by calling on established agencies, generating new direct business via cold-calling new prospects, and convincing potential clients of the merits of radio and digital advertising.
Additional Job Description
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Develops integrated marketing campaigns using the tools available at WGN Radio and Nexstar Media Group, which include, but are not limited to
- Sports Play-by-Play: Chicago Blackhawks Hockey Northwestern Wildcat Football and Basketball, select out of market sporting events carried on WGN Radio.
- Digital Advertising, including but not limited to: OTT, Video, Social, Programmatic, and Email.
- Radio Advertising in non-sports programming.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Identify, develop, and expand existing clients, new clients & key account relationships.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Willingness to take on additional opportunities and perform other duties as assigned
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- 3+ years of proven experience as an Account Executive or in other sales/customer service role, preferably in the media field
- Experience with key verticals/categories investing in audio and digital
- Experience with high-value partnerships including prospecting, negotiating, etc.
- Experience with digital media and/or extensive agency/marketer experience
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
Pay Range: $75k-$100k
Benefits: Our comprehensive benefits package includes but not limited to medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
