Specialist, Product Marketing

Posted 3 Days Ago
Be an Early Applicant
Bethesda, MD
Junior
Other
The Role
The Product Marketing Specialist at ProShares will support digital marketing strategies, assist in product positioning, develop marketing materials, execute campaigns, and conduct market research while ensuring regulatory compliance. The role involves collaboration with various teams and offers hands-on experience in the financial services industry.
Summary Generated by Built In

About Us:

Founded in 1997, ProShares is one of the leading ETF firms in the country, with more than $80 billion of assets under management. The firm is an industry leader in strategies such as dividend growth, crypto, equity income, and geared (leveraged and inverse). ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.

Position Summary:

ProShares is seeking a highly motivated and detail-oriented individual to support our product marketing initiatives. This role involves executing focused digital marketing strategies, supporting product launches, and creating impactful marketing assets that effectively position our ETFs. The Product Marketing Specialist will work cross-functionally to ensure strong, targeted product campaigns that align with regulatory requirements. This position offers an excellent opportunity to gain hands-on experience in product marketing within the financial services industry.

Key Responsibilities [1]:

  • Product Support: Assist in the development of product positioning for new and existing ETFs.
  • Content Support: Collaborate with the product and marketing teams to create engaging collateral, including presentations, fact sheets, and web page content.
  • Campaign Execution: Help plan and execute marketing campaigns to promote our products, track their effectiveness and provide insights for improvement.
  • Competitive and Market Research: Conduct analysis to identify trends, competitive positioning, and target customer segments for our products.
  • Collaboration: Work closely with the other teams, including product managers, client relationship managers, and business intelligence analysts—to deliver the tools and support needed to effectively market our products.
  • Compliance: Assist in the organization of marketing assets for compliance approval, ensuring all materials adhere to applicable regulatory guidelines.
  • Web and Digital Enhancements: Collaborate with internal stakeholders and external vendors to identify and manage enhancements to digital properties.
  • Other duties and responsibilities as assigned.

Education and Experience:

  • Bachelor’s degree in Marketing, Business, Finance, or related field.
  • 1-3 years of experience in marketing, ideally in financial services or asset management.

Skills: 

  • Strong analytical skills with the ability to interpret data and market trends.
  • Excellent written and verbal communication skills.
  • Familiarity with digital marketing tools and platforms (e.g., Excel, Adobe Creative Suite, Canva, Marketo).
  • Familiarity with project management tools (e.g., Asana).
  • Team player with a proactive attitude and a willingness to learn.
  • Passion for finance and investment products

The compensation for this position includes salary and incentive pay. The annual base salary range for this role is $65,000- $85,000 (USD) which does not include discretionary bonus compensation. Total compensation may vary based on experience, role, location, department, and individual performance.

Our Benefits:

  • Competitive pay and discretionary bonus
  • Paid time off
  • Health care benefits (medical, dental & vision)
  • Additional insurance includes basic life, accidental death and dismemberment, supplemental life, disability and legal benefit
  • 401(k) retirement plan with matching contribution
  • Spending Accounts (Health Care, Dependent Care, and Transportation)
  • Wellness Programs (fitness reimbursement, Employee Assistance Program)
  • Education assistance
  • Hybrid work schedule
  • Additional Programs include peer recognition, corporate matching gift

 

[1] These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional privacy information for CA residents

EOE STATEMENT

ProShare Advisors LLC and its affiliates are equal opportunity employers and do not discriminate against otherwise qualified applicants on the basis of age, race, color, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), marital or family status, national origin, ancestry, physical or mental disability, mental condition, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.  


Top Skills

Adobe Creative Suite
Asana
Canva
Excel
Marketo
The Company
HQ: Bethesda, MD
136 Employees
On-site Workplace
Year Founded: 1999

What We Do

ProShares has been at the forefront of the ETF revolution since 2006. With one of the nation’s largest lineups of ETFs, the company provides innovative strategic and tactical ETFs designed to manage risk and enhance returns.

This LinkedIn page is an enterprise-wide page that applies to ProShare Advisors LLC (“PSA”), ProFund Advisors LLC (“PFA”), ProShare Capital Management LLC (“PCM”), and ProFund Distributors Inc. (“PDI”).

To obtain a prospectus, or for more information about the performance and risks of ProShares ETFs, please visit ProShares.com. ProShares and SEI Investments Distribution Co. do not sponsor the opinions or information presented, unless otherwise indicated, nor do they assume liability for any loss that may result from relying on these opinions or information. The material is not intended as an offer or solicitation for purchase or sale of any security, nor is it individual or personalized investment advice.

For important information please visit: http://www.proshares.com/terms_and_conditions_of_use.html#social

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