The Role
Build and manage strategic brand partnerships and affiliate ecosystems to drive customer acquisition, revenue, and brand growth. Responsibilities include identifying and onboarding partners and affiliates, negotiating commercial agreements, launching co-marketing initiatives, developing incentive programs, tracking referrals and ROI, creating performance dashboards, and collaborating with marketing, brand, influencer, category, and product teams. The role also researches new opportunities across the health, fitness, and wellness ecosystem.
Summary Generated by Built In
Job Role: Specialist – Partnerships & AffiliatesYou should apply if you have:
- A strong interest in building strategic partnerships and affiliate ecosystems that drive customer acquisition and brand growth
- Excellent communication, networking, and negotiation skills
- A problem-solving mindset with the ability to identify high-impact partnership opportunities
- Ownership-driven attitude—comfortable sourcing, pitching, closing, and managing partnerships independently
- Ability to multitask, prioritize, and collaborate across marketing, brand, and product teams
- Have experience limited only to affiliate networks like vCommission, Admitad, or coupon/cashback platforms
- Are uncomfortable with outreach, networking, and business development
- Require constant supervision to manage external relationships
- Avoid commercial negotiations or relationship management
- Strategic Alliances
- Brand Partnerships
- Affiliate Partnerships
- Go-to-Market (GTM) Strategy
- Business Development
- Cross-Promotion Campaigns
- Partner Acquisition & Onboarding
- Relationship Management
- Commercial Negotiation
- Partnership Performance Tracking
- Revenue & Lead Attribution
- Campaign Performance Analysis
- ROI Measurement
- Reporting & Dashboard Management
- Excel/Google Sheets proficiency
- Strong communication and presentation skills
- Identify and onboard complementary brands with a similar target audience (fitness, wellness, sports nutrition, lifestyle, etc.)
- Develop cross-promotion opportunities that drive customer acquisition and brand awareness
- Negotiate mutually beneficial commercial partnerships
- Maintain long-term strategic relationships with partner brands
- Recruit, onboard, and manage dieticians, personal trainers, fitness coaches, nutrition experts, and wellness professionals as affiliates
- Develop affiliate engagement programs to drive consistent referrals
- Build incentive structures and commission plans
- Strengthen affiliate relationships to improve retention and performance
- Launch co-marketing campaigns with partner brands
- Coordinate joint campaigns, giveaways, webinars, challenges, and product launches
- Work closely with internal marketing teams for campaign execution
- Ensure timely delivery of partnership commitments
- Measure revenue, customer acquisition, referrals, and campaign ROI
- Monitor affiliate and partnership performance against defined KPIs
- Build dashboards and performance reports
- Identify opportunities to optimize partnerships for better outcomes
- Work closely with Brand, Marketing, Influencer Marketing, Category, and Product teams
- Align partnership initiatives with business objectives
- Coordinate campaign execution with internal and external stakeholders
- Ensure seamless communication between partners and internal teams
- Research emerging partnership opportunities within the health, fitness, and wellness ecosystem
- Build relationships with gyms, fitness communities, sports events, wellness platforms, and other relevant partners
- Recommend scalable partnership initiatives to accelerate business growth
- Continuously improve partnership processes and execution
Work Experience: 4+ years of experience
Relevant Skills & Keywords:- Partnership Performance Tracking
- GTM (Go-to-Market) Strategy
- Strategic Alliances
- Brand Partnerships
- Affiliate Partnerships
- Cross Promotions
- Business Development
- Relationship Management
- Partner Acquisition
- Co-Marketing
- Commercial Negotiation
- Revenue Growth
- Fitness Ecosystem
- Wellness Partnerships
Working days: Monday - Friday
Location: Golf Course Road, Gurugram, Haryana (Work from Office)
Perks:
- Friendly atmosphere
- High learning & personal growth opportunity
- Flexible Timings
- Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.
We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding:
We raised $5 million in a Series A funding.
Skills Required
- 4+ years of work experience
- Strategic alliances and brand partnerships experience
- Affiliate partnerships and partner acquisition experience
- Go-to-market strategy and co-marketing experience
- Business development and relationship management experience
- Commercial negotiation skills
- Partnership performance tracking, revenue attribution, and campaign ROI measurement
- Excel or Google Sheets proficiency
- Excellent communication, networking, negotiation, and presentation skills
- Ability to work independently, multitask, prioritize, and collaborate across teams
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The Company
What We Do
Nutrabay is an India-based online retailer and health and performance nutrition brand offering authentic nutritional supplements, vitamins, protein products, health foods, and bodybuilding essentials. Its catalog includes whey and plant proteins, creatine, pre-workout supplements, weight gainers, fish oil, multivitamins, protein oats, peanut butter, and protein bars. The company also sells its own supplement range alongside products from international and Indian brands.
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