What you’ll do
Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks for Canadian Tire’s In-House Digital Media agency (CTDi).
Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimization
Facilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign management
Assist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issues
Provide recommendations on tactics, audiences, placements and pacing for social marketing campaigns
Responsibility for weekly, monthly and ad-hoc reporting and analysis as required
What you bring
1-2 years hands-on experience Social platforms (Facebook, Instagram, Pinterest, TikTok, etc)
Strong understanding of Dynamic Ads and Product Catalog requirements.
Understanding of data management platforms.
Strong proficiency in Microsoft Office, notably Microsoft Excel.
Problem solver with the ability to analyze and prioritize to meet business objectives
We're always looking for great talent! In addition to competitive pay, we offer:
Comprehensive benefits and retirement program
Performance incentives, Continuing Education Program
Other perks to support your well-being
Career growth opportunities and product discounts
Our typical hiring range is between $50,000 - $65,000 per annum.
Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
#LI-GT1
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Skills Required
- 1-2 years of hands-on experience with social media platforms such as Facebook, Instagram, Pinterest, and TikTok
- Strong understanding of Dynamic Ads and Product Catalog requirements
- Understanding of data management platforms
- Strong proficiency in Microsoft Office, particularly Microsoft Excel
- Problem-solving ability with capacity to analyze and prioritize business objectives
What We Do
HBC is a diversified global retailer focused on driving the performance of high quality stores and their omni-channel offerings and unlocking the value of real estate holdings. Founded in 1670, we are the oldest company in North America.
