Specialist Media Official

Serves as media official for PGA TOUR Pathways (Korn Ferry Tour, PGA TOUR Americas, PGA TOUR University) serving as a liaison between players, agents, media, and partners. Assists in executing tournament and sponsor PR/media efforts, delivering key storylines, and managing sensitive topics under guidance. Builds trusted relationships with players and agents to facilitate media access and enhance the on-site media experience. Contributes to content development through unique insights and player access, helping uphold PGA TOUR standards in collaboration with Communications leadership. Approximately 20+ weeks of travel is expected for this position (PGA TOUR Americas, Korn Ferry Tour, PGA TOUR University), with international travel included.

QUALIFICATIONS

• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field is required; a Masters degree is a plus
• 4+ of experience in communications, public relations, or media relations. Prior experience in golf tournament communications or sports event management is strongly preferred.
• Familiarity with the sports media landscape and event operations, particularly within golf.
• Strong writing and editing skills with the ability to craft clear, engaging, and accurate content across various formats and platforms.
• Comfortable pitching ideas and speaking publicly in both formal and informal settings.
• Demonstrated ability to manage multiple projects simultaneously, meet deadlines, and adapt to shifting priorities in a fast-paced environment.
• Self-motivated and proactive, with the ability to work independently and as part of a team.
• Willingness to work non-traditional hours, including evenings, weekends, and holidays, as required by event schedules.
• Proven capacity to communicate effectively across diverse teams and stakeholder groups, fostering strong working relationships and alignment.
• Excellent attention to detail and ability to maintain accuracy in high-pressure situations.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and comfortable using digital publishing tools and content management systems.
• Experienced in using social media platforms for real-time communications, brand storytelling, and audience engagement.
• Maintains a polished and professional image, with a positive attitude and strong team-oriented mindset.
• Ability to safely operate utility vehicles such as golf carts, utility carts, and shuttle carts, particularly in support of on-site tournament and media operations.

RESPONSIBILITIES/DUTIES

• Support the year-round promotion of players, tournaments and sponsors on PGA TOUR Americas, Korn Ferry Tour and PGA TOUR University, while also contributing to other Tours as needed.
• Develop, manage and execute PR plans and strategies for 20+ events annually to ensure tournament and title sponsor goals are exceeded and elevated on an annual basis.
• Build and maintain relationships with golf media to promote TOUR-wide storylines; pitch narratives in local markets and identify opportunities for player involvement.
• Manage tournament field communications, including posting and updating field changes; notify senior leadership of notable player commitments or withdrawals.
• Act as subject-matter expert on competitions and eligibility topics, providing media with accurate and timely information.
• Collaborate with tournament media directors to enhance media operations and improve overall media experience.
• Coordinate pre-tournament player media requests and agent outreach; manage all on-site and post-round media opportunities, including champion interviews.
• Prepare players for media availability by reviewing sensitive topics and providing talking points; escalate notable comments to senior leadership.
• Ensure media areas (Media Center, Flash Interview Area, etc.) meet TOUR standards.
• Compile and distribute pre-tournament and post-round notes; fulfill media, tournament, and broadcast requests for statistics and information.
• Work with broadcast teams to integrate relevant content and context into coverage.
• Support PGA TOUR Content team with on-site opportunities and storytelling.
• Lead on-site crisis communications and provide timely updates to senior management.
• Contribute to special projects as needed.