Specialist, Marketing, Pureplayer and eCommerce

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

About the department.

Marketing at PVH is a place to explore potential, obliterate boundaries and push out the edges of what can be. We are looking for people who can grow, think, dream and create. PVH culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At PVH, it’s about each person bringing skills and passion to a challenging and constantly evolving industry.

Marketing is increasingly becoming reliant on art and science. It’s becoming data driven and the old methods of working by intuition and emotion are being balanced with models that draw on facts. At PVH everything starts with our consumer. By understanding them better we can create compelling experiences to deliver; value to the consumer, increase the connection with our brands and deliver commercial success through consumer led investments. We want to move from mass marketing to personalized relationships but at scale.

About the role.

As part of the Marketing Team the role is responsible for management of online Key Accounts.  The role is responsible to key account the online partner from a Marketing perspective and to balance out our Marketing strategy with brand and commercial needs, planning (incl budget split together with Marketing leads) and execution of campaigns.

The role works dual brand and works hand-in-hand with our Sales teams and the CK & TH Marketing + challenges the status quo to strive for track-record brand excellence for our powerful brands Tommy Hilfiger & Calvin Klein.

Responsibilities:

Partner Key Account from Marketing site

• Plan, develop and manage the annual Marketing calendar for one of our online Key- Accounts incl. Budgeting and Media/Marketing Mix adjustment to achieve best in class digital consumer experience for our brands
• Support to develop the Account with data driven Performance Marketing activities by bridging commercial needs with Marketing needs closely together with our Sales Team
• Define, plan and execute digital brand activations and brand campaigns across on-site and off-site channel together with our Marketing team and adjusted to our partner's own DNA
• Develop creative and innovative digital campaigns driving traffic to our brands in our wholesale partner's platform

Data-driven Marketing

• Define and optimize processes and KPIs by analyzing Consumer Insights together with our Consumer and Marketing Analytics team to ensure most efficient and effective results
• Set, evaluate and track KPIs across Marketing teams to ensure data-driven Marketing
• Analyze brand positioning and customize market insights for Marketing Team to drive fact-based Marketing activities across the account

Partner Collaboration

• Personal appearance at partner meetings and execution of co-created campaigns & activations
• Relationship Management with partner and sales teams
• Always looking for opportunities for improvement

Market Analysis and Trend Research

• Ongoing research of market development, trends and important competitors
• Analyze, challenge and optimize digital marketing activities to gain insights and apply learnings based on KPIs

Interfaces / Stakeholder:

Internal:

• TH & CK Marketing for Brand strategy alignment
• Influencer Marketing for brand activations incl. Social channels
• Consumer and Marketing Analytics team for Consumer Insights
• Sales Teams - for day-to-day hand-in-hand Performance Marketing and Account Management

External:                                                                                                      

Online Partner, Agencies, Service Providers

About you.

• University Degree in Business Administration / Economics; Marketing or Digital Marketing
• Solid level of work experience in Ecommerce / Ecommerce Marketing or working in a Digital / Ecommerce Marketing Agency. Knowledge and insights into the fashion industry and market trends is an advantage. 

• Hands-on in working with marketing tools and software to translate work resources into efficiency
• A creative and innovative-driven marketing mindset
• Ability to connect the dots between ecommerce business and Digital Marketing activities
• Data-driven thinking and fact-based Marketing
• Solution-oriented and precise working method
• Strong analytical skills
• High degree of team spirit
• Very good written and spoken English is a must

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.