Specialist, Marketing Growth

Specialist, Marketing Growth – Costa del Este, Panama

Are you ready to work with marketing teams and join a globally diverse organization where our unique contributions are recognized and celebrated, allowing each of us to thrive? Then it’s time to join Western Union as a Specialist in Marketing Growth.

Western Union powers your pursuit.

In your role you will support administration duties and local/regional projects and tasks providing consistent, informative, and accurate information within the communications function, with a focus on the following: 

Role Responsibilities

• In this role, you’ll be responsible for managing relationships and coordinating efforts between the Western Union marketing teams and external agency partners.
• You will support regional marketing teams and collaborate with cross-functional teams on all marketing and advertising needs.
• Develop marketing plans and strategies focused on customer acquisition and retention
• Provide leadership and direction to clients on Western Union brand strategy and creative excellence.
• You will develop a relationship with regional marketing counterparts to promote the initiatives that can be replicated in different geographies.
• Campaign management for other LACA countries.
• Support the growth initiatives for Own Stores in Panama.
• Own the end-to-end campaign development process is part of the daily routine.
• Post campaigns; will be responsible for tracking the campaign results and providing reports to senior management.
• Identify new opportunities: analysis of corridors or competitors, macro-context, and create new actions to attract more customers.
• Oversee numbers and take actions depending on the business performance. Data-driven will be a must in this role.

Role Requirements

• A bachelor’s degree in a relevant field.
• Must have experience with Power BI. Must have Numbers affinity to manage our budgets and to control financial and communication performance of our campaigns.
• Fluency in English – both verbally and in writing.
• We expect you to have a proven ability to manage large projects from large and/or multiple clients.
• Experience with integrated communication plans including ATL, BTL, digital, social, loyalty, and customer experience.
• Previous experience in financial companies with proven results.
• Ability to articulate and sell concepts, strategy, and creative recommendations and plans verbally and visually in programs like PowerPoint. Time management and administrative skills.
• Strategic thinking skills and ability to offer creative solutions that will work for both the client and the brand.
• You will also have strong leadership qualities and a desire to help others succeed.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Panama specific benefits include:

• Medical Insurance
• Life insurance
• EAP: legal, psychological, and financial assistance to employees
• Hybrid model
• Christmas Voucher

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.