Specialist Marketing - Growth & Insights

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

• This role sits at the intersection of marketing performance, analytics, and strategic planning.

• You will support the regional marketing team in turning data into insight and insight into impact — by tracking performance, supporting budget governance, and helping markets make data-informed decisions. 

• You’ll work closely with regional leads and country marketing teams across the MENA region to ensure we’re running effective, efficient, and aligned marketing operations.

• This role is ideal for someone early in their marketing strategy or analytics journey, looking to grow their skills by solving real business problems in a fast-paced environment.

What’s On Your Plate?

Strategic Projects & Growth Initiatives

• Lead and scale new growth levers – Own performance tracking and end-to-end coordination for growth initiatives like Refer a Friend; assess incentive structures, benchmark competition, and act as PMO across Product, CRM, and local teams. Ideate and pilot other scalable growth levers we may be missing—especially those already gaining traction with competitors

• Drive the Channel Mix Effectiveness Tracker – Build and maintain a dashboard along with data team to analyze CRM, PM, Discounts, and Brand spend across markets; identify optimal allocation strategies based on ROI and incrementality

• Launch and own the Missed Target Root Cause Library – Build a structured repository of missed OKRs, analyze root causes, and share insights with markets to avoid repeat misses

• Run the Marketing Competition Intelligence program – Track competitor marketing activity across all markets, flag emerging trends, and drive proactive internal response with cross-functional partners

Performance Monitoring & Forecasting

• Maintain key trackers (CAC, ROI, payback, LTV, etc.) across all 8 markets

• Forecast performance vs. OKRs using trend data; flag risks early and suggest corrective actions

• Own the Marketplace Health Snapshot (integrated into our regular C-suite and Country MD updates) to track overall business health beyond just GMV and Orders

Budget Efficiency & Spend Governance

• Support monthly and quarterly budget tracking across all marketing channels

• Assist in variance analysis to flag over/under-utilization and identify efficiency gaps

• Collaborate with country teams to ensure effective use of budgets aligned with performance goals

Insights & Cross-Functional Support

• Prepare performance pre-reads and deep-dives for MPRs and regional check-ins

• Coordinate with BI, Finance, and local teams to ensure alignment on metrics and reporting

• Conduct ad hoc analyses to support strategic decision-making or solve open questions

What Did We Order?

Qualifications & Experience

• 1–2 years of experience in growth, marketing strategy, business strategy, or consulting

• Comfortable working with performance data to support business or marketing decisions

• Bachelor's degree in Business, Economics, Engineering, Marketing, or a related field

• Experience working in fast-paced, cross-functional environments with tight timelines

• Prior involvement in budget tracking, KPI reporting, or campaign analysis

Key Skills:

• Advanced proficiency in Google Sheets / Excel (pivot tables, lookups, formula logic)

• Strong analytical mindset – able to identify trends, spot gaps, and build structured insights

• Sound understanding of marketing metrics – CAC, ROI, payback, LTV, retention

• Clear communicator – able to write sharp summaries and build structured slides

• Detail-oriented, organized, and able to juggle multiple tasks confidently

• Self-starter – shows ownership, doesn’t wait to be told what to do

Bonus Skills:

• Prior experience in e-commerce, marketplaces, or digital-first companies

• Familiarity with SQL, Tableau, Looker, or other BI/visualization tools

• Past internships or roles in consulting or business strategy teams

• Understanding of channel-level marketing performance (CRM, PM, Discounts, Brand)

• Exposure to tools like Google Analytics, Meta Ads, Braze, Adjust