At Fairstone, our culture is built on strong values and leadership principles that define the expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.
Be part of our talented and growing team! We are currently looking for a Specialist, Marketing Automation, to join our team, reporting to the Director, Digital Marketing.
As a Specialist, Marketing Automation, you will be responsible for building and developing customer journeys and marketing automation campaigns for email, in-app, push and content cards, while optimizing and reporting on performance. You will have the capabilities to develop, implement and deploy complex HTML email builds while being able to ensure delivery of a flawless UX. The role will strive to achieve growth targets while improving segmentation, personalization, customer attraction, engagement, renewal, and retention. You will also be granted several opportunities to work on the larger, business-wide Enterprise Automation initiative and User Centric Database, while being exposed to several industry leading tools.
"Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."
WHY JOIN US?
BECAUSE WE ARE PROUD TO BE One of Montreal's Top Employers for 2024 for the fourth consecutive year by the editors of Canada's Top 100 Employers.
WE OFFER:
- Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
- Wellness: Tailored well-being solutions available 24/7.
- Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
- Community Support: Paid Volunteer Day to give back to your community.
- Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
- Education: Tuition reimbursement program covering expenses up to $3,000 per year.
- Development: Access to Fairstone Academy for comprehensive training and skill development.
- Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.
WHAT WILL YOU WORK ON?
- Provides thought leadership and strategy on new campaign opportunities and optimization techniques to grow the email marketing and SMS program. Evaluates program performance to help develop and update company goals and objectives.
- Leads the email and SMS marketing program development and execution, including segmentation, testing, deployment, optimization, tracking and reporting not only for the marketing department but for the total company across all line of business
- Organizes and meets with business stakeholders and key internal customers of marketing automation, gathering needs from teams, sizing, and prioritizing opportunities accordingly and implementing data driven email journeys within Fairstone’s dedicated marketing automation team and email delivery tools
- Leads initiatives to increase the customer lifetime value by building and executing effective targeting strategies and communication funnels in respective channels
- Uncovers opportunities to optimize conversion points across their dedicated channels leveraging data and results from A/B tests to make decisions
- Regularly identifies trends and strategies used by other leading brands to glean insights on best practices and new ideas that might be beneficial for Fairstone’s growth
- Spearheads marketing automation initiatives including strategy, methodology, infrastructure, optimizations and growth across the company
- Develops and implements continuous improvement ideas to enhance processes, speed, and data accuracy
- Support retrieving new data points in MA system and advises on use, configuration and reporting
- Manages customer data, master lists and segments to ensure the most optimal and relevant email communications are triggered and delivered
- Identifies, investigates, diagnoses and troubleshoots errors with the appropriate internal and external teams
- Creates mobile responsive email templates via HTML, utilizing copy provided by the content team
- Work with the Director on creating an email migration strategy plan and tactical roadmap while assisting in managing the project initiative Complies fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, access and storage of customer data
- Ensures a fully compliant email, push and SMS marketing program, including adhering to all email regulations, best practices, and internal compliance practices in various regulatory regimes (CASL)
**This role is vacant**
WHO ARE WE LOOKING FOR
- 3+ years digital marketing experience, including proven experience in marketing automation or email marketing using market leading platforms
- Bachelor’s degree or College diploma in related field
- Solid technical skills and expertise in web programming for HTML and CSS optimized for email deployment
- Experience in planning and executing user-journey funnels to assist in cross-selling and up-selling customers
- Experience in executing plans, meeting deadlines and operating in an agile/sprint environment, with ability to manage competing tasks and prioritize accordingly
- Solid experience and comfort using a variety of different email marketing platforms (Pinpoint & Mailchimp is a plus)
- Strong analytical skills to drive business insights
- Solid experience in Google Analytics
- Keen eye and aptitude for troubleshooting with solutions led approach
- Understands workflow processes and systems within a marketing/sales cycle
- Proven ability to effectively communicate and work with team members, business users and technical staff
- Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency and quality of deliverables
- Financial services industry background an asset
- French language skills an asset
WE ARE PROUD TO BE: Montreal's Top Employers 2024 by Canada’s Top 100 Employers!
Learn more: https://www.fairstone.ca/en/about/canadian-lender
Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/
If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.
Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.
Time Type:
Full time
Job Type:Permanent
Top Skills
What We Do
At Fairstone Bank, we do things differently. We’re committed to strengthening how businesses connect with their customers, offering value-driven financial products and services that drive business success and deliver the right customer experience. We do this by building adaptable, innovative financial services, so clients can take full advantage of every opportunity that comes their way.
Fairstone Bank and its subsidiary, Fairstone Financial Inc. (“Fairstone”), form a leading consumer lending group, offering a complement of financial services designed to enhance customer loyalty and deliver confident borrowing experiences. From credit card issuance and program management to point-of-sale financing programs, automobile financing, broker deposits and direct-to-consumer lending, Fairstone Bank and Fairstone provide financial solutions that enable consumers and businesses to achieve their goals.
With a long-established Canadian history, the company is committed to improving the lives of Canadians with value-driven and accessible financial solutions. Fairstone Bank and Fairstone are powered by a diverse workforce located in three corporate offices and in over 240 Fairstone branches coast to coast.
In 2022, Fairstone was proud to receive the Parity Certification by Women in Governance for the third year in a row, and to be nominated for the second year in a row as a Montreal Top Employer. As an organization, Fairstone Bank of Canada is committed to supporting and empowering a workplace focused on diversity, equity and inclusion.
If you’re looking to join a corporate culture built on strong values, with managers who appreciate your contributions and inspire you to do your best every day, join our team!
For employment opportunities: https://fairstone.wd3.myworkdayjobs.com/FairstoneCareers
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