Join a Challenger
At EQB, we're remaking banking so every Canadian gets ahead, every day. Serving nearly 4 million Canadians from coast to coast, we offer a wide variety of financial services from banking and lending, to trust and credit union solutions. Through PC Insurance and ACM Wealth Management, we also offer insurance and alternative asset management.
We've been at this since 1970, challenging the conventions of traditional finances with smarter, faster, and more connected experiences.
What's kept us moving? The people behind it all: challengers who ask better questions, push back on old assumptions, and look for a better way forward.
If you're driven to help build a better financial future for Canadians and the businesses that power our economy, this could be your next big opportunity.
We can’t wait to get to know you!
Key Area of Focus
- Audience segmentation and targeting.
- CRM and CDP audience activation.
- Campaign enablement and QA.
- Lead source attribution and acquisition channel segmentation.
- Marketing performance reporting.
- Collaboration with lifecycle marketing and analytics partners.
- Process optimization within the martech ecosystem.
The Core Responsibilities!
- Build and activate audience segments within Salesforce Data Cloud and Marketing Cloud, in support of CRM and paid media partners.
- Identify and segment audiences by acquisition channel and lead source, enabling lifecycle marketing managers and digital media partners to act on CRM data effectively.
- Support campaign QA and launch readiness across CRM channels.
- Monitor campaign performance and contribute to reporting and insight development within an established measurement framework.
- Coordinate with analytics and marketing partners as a primary point of contact; engage technology and finance teams as needed.
- Continuously refine audience builds and operational processes to improve execution quality and efficiency.
Let's Talk About You!
- Demonstrable hands-on experience with Salesforce Data Cloud (CDP); this is the core platform requirement for the role.
- Working knowledge of Salesforce Marketing Cloud, with the ability to build and activate audiences across CRM channels.
- Understanding of CRM strategy and lifecycle marketing principles.
- Familiarity with lead source attribution and the ability to identify and segment audiences by acquisition channel, in support of paid media and lifecycle marketing partners.
- Strong communication skills with the ability to collaborate across marketing and analytics teams, and work effectively with technology and finance stakeholders as needed.
- Experience with analytics and reporting tools such as Tableau, Google Analytics, or Adobe Analytics; candidates with strong Salesforce platform expertise but limited experience in these tools are encouraged to apply.
- Ability to interpret campaign performance data and contribute to reporting within an established measurement framework.
- Post Secondary education in a related field
Equity, Diversity & Inclusion
EQ is committed to building an inclusive, accessible environment where every employee feels valued, respected, and supported. We believe our organization is stronger — and our people thrive — when we honour and celebrate diverse experiences, identities, and perspectives. We’re equally committed to supporting your growth, both professionally and personally.
We provide a barrier‑free recruitment process and work environment. If you require accommodations at any stage, we will work with you to ensure you can bring your best self to the process and beyond.
As part of our recruitment process, EQ uses AI to help screen, assess, and/or select applicants for this position. All AI-enabled outputs are reviewed and validated by our talent team. All candidates considered for hire must successfully complete a criminal background check and credit check. While we appreciate every application, an EQ recruiter will contact only those whose skills and experience most closely match the requirements of the role.
EQB Inc. (TSX: EQB) is the parent company of Equitable Bank, the country's seventh-largest Schedule I bank by assets, which operates EQ Bank, Canada's Challenger Bank™. EQB Inc. serves nearly 4 million Canadians and manages approximately $150 billion in combined assets under management and administration.
To learn more, visit eqb.investorroom.com and eqbank.ca.
Skills Required
- Hands-on experience with Salesforce Data Cloud (CDP)
- Working knowledge of Salesforce Marketing Cloud
- Understanding of CRM strategy and lifecycle marketing principles
- Familiarity with lead source attribution and acquisition channel segmentation
- Ability to interpret campaign performance data and contribute to reporting
- Experience with analytics and reporting tools (Tableau, Google Analytics, or Adobe Analytics)
- Strong communication and cross-functional collaboration skills
- Post-secondary education in a related field
What We Do
MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management
