Specialist - HCP Campaign Operations

Specialist - Omnichannel Digital Campaign

• Location: Bogotá - Colombia

• % of travel expected: Travel required as per business need

• Job type: Permanent and Full time

About the job

Strategic context:

Sanofi has currently the best and most robust pipeline of R&D and consequent new launches of our history. As new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materialize the miracles of the science to improve people lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.

The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.

Our Hubs are a crucial part of how we innovate, improving performance across every Sanofi department and providing a springboard for the amazing work we do. Build a career and you can be part of transforming our business while helping to change millions of lives. Ready?

As a Senior Specialist – HCP Campaign Operations, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations. You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations.

Main responsibilities:

• Plan and execute campaigns following market requirements & brief

• Review and ensure Associate Specialist and Specialist perform campaign tagging as per standard taxonomy and campaigns are tested as per protocol prior to deployment

• Guide Associate Specialist and Specialist for CRM/SFMC formatting and analytics ensurance

• Make business recommendations based on the data findings, create presentations to highlight recommendations and tell the story

• Enable market Omnichannel strategy through optimized campaign execution in SFMC

• Execute campaigns relying on sophisticated data segmentation leveraging various set of channels within SFMC and beyond (Sanofi’s Omnichannel ecosystem)

• Perform as a subject matter expert for available metrics in the campaign tools: To provide recommendations on metrics and campaign analytics setting (including data inflow requirements)

• Drive campaign performance analysis

• Sharing and collecting knowledge across teams to ensure a comprehensive cross-organizational overview

• Proactively suggest improvement measures to the current process

About you

• Experience: 5-8 years of experience in campaign management, preferably SFMC

• Desirable experience in pharmaceuticals / healthcare/ FMCG industry and scientific context mediation

• Soft skills: Stakeholder management

• Good written and verbal communication skills

• Ability to work independently and within a team environment

• Strong organizational and time management skills to effectively manage completing work activities

• Technical skills: Knowledge of key SFMC capabilities (i.e. Audience Studio, Datorama, Interaction Studio, Journey Builder); SFMC Specialist Certification is a plus

• Knowledge of HTML and CSS

• Ability to utilize AMP script for creating personalized and dynamic content within SFMC campaigns

• SQL and data transformation is a plus

• Knowledge of key project management tools (i.e. Jira, Trello)

• Knowledge of CRM tools (i.e. Veeva)

• Knowledge of Segment tool

• Education: University degree level (Graduate degree, preferably in science)

• Additionally, relevant advanced/postgraduate degree in life sciences/business analytics/management/pharmacy/similar discipline is desirable

• Languages: Excellent knowledge of English language (spoken and written)

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave

• Collaborate on impactful campaigns with a team that values data-driven insights and innovative marketing strategies

• Enhance your expertise with advanced tools like SFMC and benefit from ongoing professional development opportunities

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
 

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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