Specialist, Geo Marketing
Location: Malaysia or Thailand
Role Type: Individual Contributor
About the Role
We are looking for a results-driven Specialist, Geo Marketing to execute integrated marketing campaigns across defined regions or campaign streams. This role sits at the heart of our go-to-market execution—translating strategy into high-impact, locally relevant campaigns that drive engagement, pipeline, and growth.
You will work across product, sales, creative, and regional teams to bring campaigns to life—ensuring they are customer-centric, aligned to brand, and optimized for performance through audience segmentation and data insights.
What You’ll Do
Campaign Execution & Delivery
- Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up
- Manage campaign timelines, calendars, and deliverables to ensure seamless execution
- Coordinate with agencies and vendors to deliver high-quality creative and media assets
- Act as the central point of contact for campaign-related communications
Local Market Adaptation & Stakeholder Collaboration
- Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities
- Adapt global campaigns to local audiences, guided by market insights and customer needs
Performance & Optimization
- Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing
- Translate data into actionable insights to improve messaging, channels, and outcomes
- Utilize segmentation and targeting to enhance campaign effectiveness
What We’re Looking For
Experience
- Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields.
- Proven track record of managing end-to-end, multi-channel campaigns (digital preferred)
Core Capabilities
- Strong project management and organizational skills
- Analytical mindset with the ability to interpret data and drive decisions
- Excellent communication and stakeholder management skills
- Ability to manage multiple campaigns and priorities simultaneously
Technical Skills
- Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms)
- Good understanding of digital marketing channels including paid media, social, email, and SEO
Who You Are
- A proactive, accountable executor with a strong ownership mindset
- A problem-solver who thrives in fast-paced, evolving environments
- Collaborative and able to influence cross-functional stakeholders
- Curious, data-driven, and continuously looking for ways to optimize performance
What Success Looks Like
- Campaigns are delivered on time, aligned to objectives, and executed to a high standard
- Measurable improvements in campaign performance and ROI
- Strong collaboration and trust with key stakeholders
- Clear, insight-driven reporting that informs future decisions
#LI-JJ1
Skills Required
- 4-5 years of experience in digital marketing, campaign management, or related fields
- Proven track record of managing end-to-end, multi-channel campaigns
- Strong project management and organizational skills
- Analytical mindset with ability to interpret data and drive decisions
- Excellent communication and stakeholder management skills
- Ability to manage multiple campaigns and priorities simultaneously
- Familiarity with marketing tools (CRM, marketing automation, analytics platforms)
- Good understanding of digital marketing channels including paid media, social, email, and SEO
What We Do
We are the world’s learning company with more than 22,500 employees operating in 70 countries. We provide content, assessment and digital services to learners, educational institutions, employers, governments and other partners globally. We are committed to helping equip learners with the skills they need to enhance their employability prospects and to succeed in the changing world of work. We believe that wherever learning flourishes so do people.
