Specialist, Digital Marketing

Posted 5 Days Ago
Be an Early Applicant
Minneapolis, MN, USA
In-Office
81K-110K Annually
Mid level
Insurance • Software
The Role
Manages digital content planning, production, publication, and maintenance for asset management websites, email, and marketing campaigns. Builds responsive web pages in Adobe Experience Manager, supports SEO and AI optimization, improves usability and conversion, and ensures accessibility and brand consistency. Coordinates content reviews, prospectus updates, analytics, and regulatory approvals while partnering with UX, technology, creative, legal, compliance, sales, and marketing teams.
Summary Generated by Built In

      

We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.
At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.
Job Summary
The Specialist, Digital Marketing provides expertise in support of the planning, production, and delivery of digital content for websites, email marketing, and marketing campaigns. This role supports Thrivent Asset Management in its brand and corporate strategies.
This role builds, publishes, and maintains web pages through Adobe Experience Manager (AEM) using approved templates and components. This role requires strong web design and development knowledge and partners with UX designers and developers to build accurate digital experiences. The Specialist also engages with cross-organizational teams and serves as a critical liaison between internal business partners, technology, digital marketing, and creative services.

         

          

Job Responsibilities and Duties

  • Manages the content management process for Thrivent Asset Management websites across internal stakeholders, from initial concept through content review, publication, and ongoing updates.
  • Consults on, builds, delivers, and publishes responsive web pages in Adobe Experience Manager (AEM) using templates and components to support Digital Experience team projects, marketing campaigns, and ongoing content, including articles, videos, and podcasts.
  • Provides consultation, coordination, and support for SEO and AI optimization of content.
  • Consults with business partners on the development of web content that improves navigation, content interactivity, conversion rates, and search engine visibility.
  • Tests and reviews content placement and related links to ensure content is easy to find and navigate. Partners with content stakeholders to maintain a consistent design and content approach across websites.
  • Ensures design and content align with UX, usability, accessibility, and brand requirements.
  • Leads 5th business day, quarter-end and annual prospectus material updates and monthly content reviews
  • Partners closely with Compliance and Legal to ensure regulatory requirements are met and submitted to AdTrax (our compliance record of review).

Job Qualifications

Required:

  • Minimum of 3 years of experience managing web and marketing projects, including special projects, annual, quarterly, monthly reviews, and other business-as-usual initiatives.
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Demonstrated experience in planning and implementing marketing initiatives across web content management, email, and social media.
  • Demonstrated ability to partner with design, development, technology, sales, marketing, product, creative, legal, and compliance business partners.
  • Experience working within a digital asset management (DAM) platform, content management system (CMS), or Adobe Experience Manager (AEM).

Preferred:

  • Understanding of agile process working in JIRA and Confluence.
  • Understanding of SEO and AI optimization best practices.
  • Ability to track, evaluate and report analytics.
  • Intermediate proficiency in Microsoft Office Suite.
  • Experience working in an Asset Management Organization.

Additional Information

  • This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday).

Pay Transparency

Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent.  The applicable salary or hourly wage range for this full-time role is $81,352.00 - $$110,065.00 per year, which factors in various geographic regions.  The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

              


Other


 

Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits.


 

The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.


 

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.



Skills Required

  • Minimum of 3 years of experience managing web and marketing projects, including special projects and recurring reviews
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Experience planning and implementing marketing initiatives across web content management, email, and social media
  • Ability to partner with design, development, technology, sales, marketing, product, creative, legal, and compliance stakeholders
  • Experience working with a digital asset management platform, content management system, or Adobe Experience Manager
  • Understanding of agile processes using JIRA and Confluence
  • Understanding of SEO and AI optimization best practices
  • Ability to track, evaluate, and report analytics
  • Intermediate proficiency in Microsoft Office Suite
  • Experience working in an asset management organization

Thrivent Financial Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thrivent Financial and has not been reviewed or approved by Thrivent Financial.

  • Retirement Support Retirement programs featuring both a 401(k) and a pension are highlighted as a standout element that strengthens total rewards. These offerings are perceived to enhance long-term security across many roles.
  • Leave & Time Off Breadth Time off provisions including PTO, company holidays, volunteer time, and paid parental leave are frequently called out as robust. These elements support work–life balance and overall satisfaction.
  • Healthcare Strength Medical, dental, vision, and wellbeing resources are consistently described as comprehensive. Plan options, including high-deductible and traditional choices, offer flexibility to fit different needs.

Thrivent Financial Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Minneapolis, MN
7,504 Employees
Year Founded: 1902

What We Do

At Thrivent, we do work that matters—and we're reimagining financial services in ways that help individuals and communities thrive. With the belief that money is a tool, not a goal, we help over 2 million clients make the most of all they’ve been given through financial advice, insurance, investments, banking and generosity programs.  As a Fortune 500 company with a 100-year legacy, Thrivent is committed to helping people build their financial futures and live more generous lives in their communities and beyond. For more information, visit thrivent.com. You can also find us on Facebook, Twitter and Instagram. See our social media privacy policy and page guidelines at thrivent.com/privacyandsocial.

Similar Jobs

Digi International Logo Digi International

Digital Marketing Specialist

Cloud • Hardware • Internet of Things
In-Office or Remote
Hopkins, MN, USA
920 Employees
51K-80K Annually

MedTourEasy Logo MedTourEasy

Digital Marketing Specialist

Healthtech • Travel • Analytics • Consulting
In-Office or Remote
5 Locations
350 Employees
1M-1M Annually

Inbound Studio LLC Logo Inbound Studio LLC

Digital Marketing Specialist

Agency • Healthtech • Information Technology • Marketing Tech
In-Office
Bloomington, MN, USA
6 Employees

Similar Companies Hiring

Kepler  Thumbnail
Artificial Intelligence • Fintech • Software
New York, New York
9 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees
Revel.io Thumbnail
Aerospace • Hardware • Robotics • Software
US
50 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account