We exist to help people achieve financial clarity. At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking and generosity programs to help people make the most of all they’ve been given.
At our core, we are a membership-owned fraternal organization, as well as a holistic financial services organization, dedicated to serving the unique needs of our clients. We focus on their goals and priorities, guiding them toward financial choices that will help them live the life they want today—and tomorrow.
Job Summary
The Specialist, Digital Marketing provides expertise in support of the planning, production, and delivery of digital content for websites, email marketing, and marketing campaigns. This role supports Thrivent Asset Management in its brand and corporate strategies.
This role builds, publishes, and maintains web pages through Adobe Experience Manager (AEM) using approved templates and components. This role requires strong web design and development knowledge and partners with UX designers and developers to build accurate digital experiences. The Specialist also engages with cross-organizational teams and serves as a critical liaison between internal business partners, technology, digital marketing, and creative services.
Job Responsibilities and Duties
- Manages the content management process for Thrivent Asset Management websites across internal stakeholders, from initial concept through content review, publication, and ongoing updates.
- Consults on, builds, delivers, and publishes responsive web pages in Adobe Experience Manager (AEM) using templates and components to support Digital Experience team projects, marketing campaigns, and ongoing content, including articles, videos, and podcasts.
- Provides consultation, coordination, and support for SEO and AI optimization of content.
- Consults with business partners on the development of web content that improves navigation, content interactivity, conversion rates, and search engine visibility.
- Tests and reviews content placement and related links to ensure content is easy to find and navigate. Partners with content stakeholders to maintain a consistent design and content approach across websites.
- Ensures design and content align with UX, usability, accessibility, and brand requirements.
- Leads 5th business day, quarter-end and annual prospectus material updates and monthly content reviews
- Partners closely with Compliance and Legal to ensure regulatory requirements are met and submitted to AdTrax (our compliance record of review).
Job Qualifications
Required:
- Minimum of 3 years of experience managing web and marketing projects, including special projects, annual, quarterly, monthly reviews, and other business-as-usual initiatives.
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Demonstrated experience in planning and implementing marketing initiatives across web content management, email, and social media.
- Demonstrated ability to partner with design, development, technology, sales, marketing, product, creative, legal, and compliance business partners.
- Experience working within a digital asset management (DAM) platform, content management system (CMS), or Adobe Experience Manager (AEM).
Preferred:
- Understanding of agile process working in JIRA and Confluence.
- Understanding of SEO and AI optimization best practices.
- Ability to track, evaluate and report analytics.
- Intermediate proficiency in Microsoft Office Suite.
- Experience working in an Asset Management Organization.
Additional Information
- This position requires you to work on-site in Minneapolis, MN a minimum of three days a week (currently Monday, Tuesday and Wednesday).
Pay Transparency
Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $81,352.00 - $$110,065.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.
Other
Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to [email protected] or call 800-847-4836 and request Human Resources.
Skills Required
- Minimum of 3 years of experience managing web and marketing projects, including special projects and recurring reviews
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Experience planning and implementing marketing initiatives across web content management, email, and social media
- Ability to partner with design, development, technology, sales, marketing, product, creative, legal, and compliance stakeholders
- Experience working with a digital asset management platform, content management system, or Adobe Experience Manager
- Understanding of agile processes using JIRA and Confluence
- Understanding of SEO and AI optimization best practices
- Ability to track, evaluate, and report analytics
- Intermediate proficiency in Microsoft Office Suite
- Experience working in an asset management organization
Thrivent Financial Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thrivent Financial and has not been reviewed or approved by Thrivent Financial.
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Retirement Support — Retirement programs featuring both a 401(k) and a pension are highlighted as a standout element that strengthens total rewards. These offerings are perceived to enhance long-term security across many roles.
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Leave & Time Off Breadth — Time off provisions including PTO, company holidays, volunteer time, and paid parental leave are frequently called out as robust. These elements support work–life balance and overall satisfaction.
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Healthcare Strength — Medical, dental, vision, and wellbeing resources are consistently described as comprehensive. Plan options, including high-deductible and traditional choices, offer flexibility to fit different needs.
Thrivent Financial Insights
What We Do
At Thrivent, we do work that matters—and we're reimagining financial services in ways that help individuals and communities thrive. With the belief that money is a tool, not a goal, we help over 2 million clients make the most of all they’ve been given through financial advice, insurance, investments, banking and generosity programs. As a Fortune 500 company with a 100-year legacy, Thrivent is committed to helping people build their financial futures and live more generous lives in their communities and beyond. For more information, visit thrivent.com. You can also find us on Facebook, Twitter and Instagram. See our social media privacy policy and page guidelines at thrivent.com/privacyandsocial.








