Specialist, Demand Generation Campaigns & Events

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Responsible for developing and distributing marketing programs to enhance and maximize advertising sales revenue. Responsible for Marketo/Salesforce usage, email campaigns set up, email reporting, content creation, and demand generation tactical support. We need a collaborative star who is hands-on, customer-centric, detail-focused, has a sense of ownership, and proactivity, with strong communication and partnership skills. Creating a successful partnership with the sales team is vital! Supports research on campaign effectiveness, tracking and reporting results to management. Works with moderate guidance in own area of knowledge.
Job Description
Core Responsibilities

• Develops and executes email marketing campaigns through Marketo/Salesforce and CRM platforms. Programs include building emails, content creation, asset coordination, nurturing campaigns, landing pages, forms, and scheduling.
• Design and run reporting on campaign performance and attribution (email engagement, new leads, pipeline, etc.), to optimize marketing campaigns to generate new leads and revenue opportunities.
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, retention, surveys, and transactional emails.
• Partner with different teams (sales, finance, creative, data, etc.) to identify workflow obstacles and find demand-generation solutions. Needs to create an open and positive partnership with the sales and sales development teams.
• Proactively look for ways to implement one-to-many business development strategies to attract new customers, reactivate win-backs, or upsell existing customers.
• Supports Sr. Business Development Manager in monitoring performance and provides reporting against established KPIs to sales leadership.
• Provides sales-facing content for new marketing materials campaigns as directed by Sr. Manager, Sales Development stakeholders, and Sales partners to target key industry segments and solutions.
• Executes marketing campaigns across demand generation channels such as digital media, email, Podcasts, blogs, thought leadership events (along with Event Marketing Team), direct mail, and other marketing programs to generate leads and brand awareness.
• Demonstrates an ability to identify opportunities tied back to our core business fundamentals in media, creative, sponsorships, data, attribution, and audiences.
• Partner with Sr. Manager Demand Generation & Events on the creation and delivery of outbound marketing plans to successfully engage target segments, using multiple tactics to generate and accelerate the pipeline for Inside Sales and Market Retail Sales.
• Manage DG Event plan and measurement.
• Execute regional marketing campaigns to generate warm leads.
• Activate local events in support of Customer Lifecycle programs in partnership with the Customer Lifecycle team.
• Identify national and regional Demand Gen events (virtual & in-person approximately 12 events per year) to drive brand awareness and generate leads for Market Retail. Partner with the Brand Events team, Sales Development, and Research teams to implement locally.
• Support Auto, Political, and Enterprise seasonal campaigns (1-2 per year per vertical.)
• Develop and maintain an outbound calendar for the Inside Sales team and business partners.
• Analyzes, reports, and optimizes marketing campaigns to generate new leads and revenue opportunities.
• Articulates our value proposition and solutions across marketing strategies using language that will resonate with target customers across varied industries.
• Implements projects; assigns tasks and monitors project progression.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance.
• Other duties and responsibilities as assigned.

Preferred Skills:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-4 years of related experience in Demand Generation Marketing, Direct Marketing, or Email Marketing. B2B experience preferred.
• Experience developing email content and creating email performance reports.
• Strong analytical skills and data-driven thinking.
• Proven experience in owning KPI's and determining successful approaches to address them.
• Strong interpersonal and written communication skills.
• Extreme attention to detail and excellent organizational skills.
• Excellent problem-solving, negotiation, and decision-making skills.
• Proven experience of successful collaboration with interdisciplinary teams.
• Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint.
• Keyboard experience in Marketo and/or Salesforce Marketing Cloud.
• Strong project management skills.
• Demonstrated ability to prioritize decisions with strategy and logic in a demanding environment.
• Proven ability to drive complex projects with minimal oversight.
• Proactivity and curiosity: you ask questions and challenge the norm, consider creative approaches to doing hard things, and come up with ideas for strategies never tried before.
• A quantitative and qualitative thinker; Hands-on experience in sourcing data for consumer insights and planning marketing campaigns with those insights.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Salary:
Pay Range: This job can be performed in Colorado with a Pay Range of $57,460.37 - $94,809.61
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years