The Creator Marketing Specialist will report to the Senior Manager and support the execution of the creator marketing strategy by managing relationships with creators, overseeing the day-to-day operations of creator-led campaigns, and ensuring alignment with the broader creator marketing goals. This role will work closely with the Senior Manager, Creator Marketing to develop and maintain strong relationships with creators, facilitate campaign execution, and support event activations. The Creator Marketing Specialist will also collaborate with cross-functional teams to ensure campaigns are delivered on time and in alignment with the brand's global standards.
Job DescriptionCREATOR RELATIONSHIP MANAGEMENT
Manage day-to-day relationships with creators, ensuring ongoing engagement and alignment with brand objectives.
Assist the Senior Manager, Creator Marketing in identifying new talent, maintaining a strong pipeline of creators, and expanding the creator roster.
Act as the primary point of contact for creators, providing guidance and support throughout campaign execution.
Ensure creators are well-informed and equipped to deliver content that aligns with Red Bull’s brand values and goals.
CAMPAIGN EXECUTION & SUPPORT
Support Senior Manager, Creator Marketing in the execution of creator-led campaigns, ensuring timely delivery and alignment with campaign objectives.
Coordinate with internal teams (media, marketing, product) to ensure that creator campaigns are integrated into the broader marketing strategy.
Track and report on the performance of creator campaigns, providing insights and recommendations for future campaigns.
Ensure all campaigns adhere to Red Bull’s global guidelines and legal standards, working with the Sr Manager to address any issues.
EVENT COORDINATION & CREATOR HOSTING
Assist in planning and executing creator-hosted events, ensuring creators are integrated into key brand activations and events.
Work closely with the Senior Manager, Creator Marketing to identify strategic events and activations where creators can be leveraged to maximize engagement.
Ensure creators are properly supported at events, coordinating logistics and ensuring that their participation aligns with brand goals.
CROSS-FUNCTIONAL COLLABORATION
Coordinate with internal teams to ensure that creator campaigns and activations are aligned with broader marketing initiatives and business objectives.
Collaborate with the CRM and Operations teams to ensure that creator data and campaign performance are accurately tracked and reported.
REGIONAL ALIGNMENT & BEST PRACTICES
Ensure that all creator marketing activities are in line with Red Bull’s global and US guidelines and standards.
Share best practices and learnings with the US and regional teams, contributing to continuous improvement in creator marketing strategies.
Support the Senior Manager, Creator Marketing in applying global and regional insights to local markets, ensuring campaigns are relevant and impactful- delivering best practice execution.
Qualifications3+ years of experience in creator marketing, influencer marketing, or talent management, with a focus on campaign management and execution.
Strong communication and relationship management skills, with the ability to build and maintain positive relationships with creators.
Experience managing the execution of creator-led campaigns, ensuring timely delivery and performance tracking.
Proficiency in CRM systems and campaign management tools, with the ability to track and report on campaign performance.
Excellent organizational and multitasking skills, with the ability to manage multiple projects and campaigns simultaneously.
Bachelor’s degree in marketing, communications, or a related field.
Additional InformationThe base salary range for this position is $65,600 - 98,400 + cash incentives.
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
Skills Required
- 3+ years of experience in creator marketing, influencer marketing, or talent management
- Strong communication and relationship management skills
- Experience managing the execution of creator-led campaigns
- Proficiency in CRM systems and campaign management tools
- Bachelor's degree in marketing, communications, or a related field
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
