Specialist, Consumer Affairs

Company Description

To cultivate brand love and can love, we engage new and existing consumers through Red Bull’s evolving brand, product, and media content. Our goal is to engage with users and audiences by leveraging strategies across the World of Red Bull (Brand, Sports, Culture, Sales, and Media House). We approach consumer inquiries in a structured way with clear operational processes in line with Consumer Response Handling strategy. Our dialogues are reactive, responding to daily inquiries received through our website. Reporitng to the Consumer Affiairs manager you will leverage powerful Red Bull assets to support and execute targeted consumer initiatives. 

Job Description

CONSUMER ENGAGEMENT 

Craft responses to consumer inquiries in the voice of Red Bull, bringing the brand to life while satisfying 

the consumer’s request, across inquiry groups including:  Product, Consumer Collecting, General inquiries, Sales, Sports, Culture, Event Support: Sports, Brand and Culture, Legal, and Consumer Products 

Prioritize inquiries received through the official inquiry webpage 

Support campaigns as assigned 

Contribute to plans that optimize 1:1 engagement opportunities 

Adapt key learnings to consistently evolve best practices for consumer interactions 

Manage and process inbound physical mail from consumers  

Identify opportunities to engage consumers with consumer incentives (product trial, gifting merchandise, discounts, etc.) 

NEW MESSAGING DEVELOPMENT 

Create reactive consumer messaging with alignment from internal teams to ensure consistency and accuracy across all consumer inquiry topics. 

Collaborate with cross-functional teams to develop approved responses for emerging inquiries and topics. 

Maintain a repository of messaging frameworks to ensure alignment with brand tone of voice. 

WORKFLOW 

Maintain content asset library with timely updates to provide the most up-to-date and inspiring content to consumers with each engagement. 

Provide sales leads to the on-premise teams. 

Ability to work across multiple projects while prioritizing demands and meeting deadlines 

Contribute to a fun, productive, and positive work environment.

REPORTING 

Self-track and measure number of engagements via all platforms (redbull.com / Zendesk / consumer incentives) 

Gather weekly consumer engagement feedback for manager review and apply key learnings. 

Compile qualitative engagement content for monthly reports 

Monitor and report trending inquiry topics to management 

Escalate sensitive inquiries to manager immediately 

Qualifications

1-2 years consumer engagement experience with proven track record of accomplishments 

Vital people skills across consumers and colleagues 

Strong storyteller across a variety of audiences 

Highly committed, professional, and a great team player 

Intuitive communicator, adaptable to broad consumer base  

Past involvement with marketing programs and campaigns 

Microsoft Office applications, Zendesk, and/or Airtable 

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $51,200 to $76,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.