The Specialist, Collegiate Marketing is responsible for executing the student marketing strategies for the US. This person will contribute to the planning and execution of US-wide projects, driving brand awareness and relevance amongst our core target audience and the future consumer on/around campus. This role leverages insights and creates the most effective programming for the US-consumer, working closely with the Global HQ team. In addition, this person will project manage collegiate activations, focused on building unique value to the US consumer and scale across the US. This role is a key member of the Marketing team and must possess strong cross-functional ability to bring the full marketing mix to life in the collegiate space across the US – including sport, culture, brand, and the Red Bull Media Network. This person is also responsible for acting as a partner to the Region teams, ensuring quality execution and innovation across all activations.
Job DescriptionCOLLEGIATE PROJECT MANAGEMENT
Support the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan
Define and oversee the collegiate project principles, from project ideation to post-mortem, ensuring successful kick-offs, premium execution and that key success measurements are understood and achieved
Evaluate emerging and relevant entry-point consumer (EPC) trends and technologies, identifying opportunities for the Region teams to reach consumers in new ways and via new channels
Develop and communicate key standards for success to drive impact with our EPC, enforcing consistency through each project plan
Be an expert on the collegiate EPC, working closely with cross-functional counterparts to define opportunities with this audience
STAKEHOLDER MANAGEMENT
Collaborate across departments to build value and scale in all collegiate projects and programs
Work closely with key stakeholders to ensure the interests of Red Bull collegiate marketing are met; Identify other departmental projects and properties (Sales, Shopper Marketing, Sports &Culture Marketing, Field Marketing, Creator Network, Brand Comms…etc) that have collegiate implications
Manage National initiatives and build trust with regional leadership to secure buy-in of Santa Monica strategy & tactics through year
Drive collaboration between Consumer Collecting, Region/Field teams & Santa Monica stakeholders
Align with Brand Marketing Region/Field teams on KPIs per projects, with clear goals identified at the inception of the project
CONSISTENCY AND QUALITY EXECUTION
Consistent and effective guidance to the Region field teams to drive quality execution and premium output
Partner with the region teams to provide coaching on the execution of national collegiate initiatives
Develop communication tools & activation assets per BP plans to reinforce and enable quality execution
Partner with the global and national Student and Field Marketing stakeholders to outline standards for the US
Share best practices with the US Business Units and Global Student and Field Marketing team
Conduct market visits to gain Region field execution insight and provide guidance, coaching
Qualifications2+ years marketing experience
Experience leading cross-functional teams, including project management (planning & prioritization)
Experience leveraging consumer insights and translating learning into action
Proven ability to navigate through a highly matrixed organization
Exceptional verbal and written communication skills, including meeting facilitation and presentation
Creative mind with an attention to detail but also the ability to see the big picture
Sound strategic thinking capabilities
Self-starter, Entrepreneurial
Additional InformationThis position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $68,000 – $102,000+ cash incentives.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Skills Required
- 2+ years marketing experience
- Experience leading cross-functional teams, including project management (planning & prioritization)
- Experience leveraging consumer insights and translating learning into action
- Proven ability to navigate a highly matrixed organization
- Exceptional verbal and written communication skills, including meeting facilitation and presentation
- Creative mindset with attention to detail and ability to see the big picture
- Sound strategic thinking capabilities
- Self-starter, entrepreneurial
- Authorized to work in the United States (U.S. citizens, permanent residents, or individuals currently authorized on a valid visa)
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
