Specialist, Campaigns

Company Description

“To be the most loved everyday food and groceries destination!” - that’s our mission at foodpanda (small ‘f’).
foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!
If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. foodpanda comprises of people from more than 60 nationalities, and we believe in winning through diversity.
foodpanda is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide

Job Description

About the role

As a Specialist, Campaigns, you will be required to create, develop and execute marketing initiatives to drive acquisitions and orders as well as boost brand awareness for all our business verticals. The ideal candidate is equipped with a knowledge of advertising items production, a natural inclination to learn and measure the effectiveness of campaigns, strong project management skills, and the ability to drive initiative execution while managing the expectations of various business stakeholders. The candidate should possess an analytical mind and be able to come up with feasible action plans based on campaign data analysis and local logistics constraints.

What’s on your menu?

• Work with a team to conceptualize, develop and execute mega campaigns in foodpanda.
• Conceptualize, develop and execute campaigns from the Managed category
• Collaborate and coordinate across multiple teams, including social media, paid ads, offline, business development, design and operations to drive traffic for the campaigns
• Ensure smooth and timely execution of campaigns by taking on the role of a project manager and ensuring that milestones are met in a timely manner
• Review analytics and metrics to report on campaign performance post campaign season
• Utilize data to innovate new ideas and improve SOPs to drive continual optimization of marketing campaigns
• Conceive and develop efficient and intuitive marketing strategies
• Working with in-house designers to produce materials of visual impact and within brand guidelines
• Involving key stakeholders for product at each stage of campaign
• Monitor progress of campaigns using various metrics and submit reports of performance
• Preparing and delivering marketing plans within key objectives
• Develop new lead nurture campaigns and workflow to provide improved MQLs.
• To lead and manage the marketing campaigns and lead generation for events.
• Initiate and collaborate with Internal Marketing, Sales, Service Team and Channel Partners to generate creative and informative campaigns to generate net new leads.
• To lead and conduct full end-to-end campaign execution from planning, targeting, setup, testing, reporting and optimization across multiple channels.
• Conceive and develop efficient and intuitive marketing strategies and activities.
• To manage the delivery of marketing support to other departments within the team.
• Manage and oversee advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events.
• To manage external PR agency with devise creative and relevant press.
• To lead the write copy for diverse marketing distributions (brochures, press releases, website material etc.) and social media presence.

Qualifications

• Min. 3-5 years of experience in marketing campaigns
• Bachelor’s degree in marketing and communications or a related field from a recognized university
• Excellent command of English
• Prior experience in eCommerce marketing and/or campaign management preferred
• Highly meticulous and good at coordination, be able to meet tight deadlines
• Strong project management and executional abilities
• Ability to be creative operationally and strategically
• Strong work ethics and performance-driven
• Reliable and good team player who enjoys a fast-paced environment

Additional Information

• A team that you will learn from and an environment that wants to grow your professional skill-set 
• A great collaborative working atmosphere with regular company and team events 
• Responsibility from day one in a fast growing and global company 
• Promotion and career opportunities 
• Last, but not least, a lot of food!!! :)