Specialist Campaign Management

Company Description

As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!
talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide

Job Description

• Handling All campaign and customer analysis via SQL & Big Query.

• Leading all data tools for the food marketing team

• Creating the right platforms to facilitate the data information flow towards different stakeholders.

• Handling, planning & liaising with internal teams to activate campaigns; 

• Manage the sourcing and production of all marketing collateral related to food ecommerce 

• Managing Deliverables of content across channels.

• Documenting all campaign plans and activities, and creating post-campaign result documents with corrective or next steps for new campaigns;

• Working with manager to plan campaigns, which are aligned with the annual calendar;

• Presenting results of recent campaigns in weekly/monthly meetings with relevant departments within the business;

• Constantly track trends, Flag new ones, and come up with relevant marketing campaign ideas;

• Constantly tracking and reporting costs, marketing spend and budgets. 

• Briefing, planning, and supporting on ground activations.

• Develop and implement comprehensive 360-degree marketing campaigns across multiple channels, including OOH, digital, social media, print, and events.

• Conduct in-depth market research, analyze industry trends, and identify new opportunities for campaign initiation, optimization and customer targeting.

• Constantly track competitors activities, product and campaigns.

• Utilize advanced analytics to measure campaign performance, derive actionable insights, and continuously optimize campaigns for maximum impact.

• Overcome challenges and develop creative solutions to enhance campaign effectiveness, reach target audiences, and drive desired outcomes.

• Collaborate with cross-functional teams, including brand, creative, CRM, content, and digital marketing, to ensure seamless execution and consistency across all channels.

• Plan and manage the campaign budget, ensuring effective allocation and optimization of resources.

• Monitor and analyze key campaign metrics, providing regular reports and recommendations to stakeholders.

• Foster strong relationships with internal stakeholders, external partners, and agencies to drive successful collaboration and campaign delivery.

• Stay up-to-date with industry best practices, emerging marketing trends, and innovative technologies to drive continuous improvement and innovation within the team.

• Act as a mentor and provide guidance to junior team members, fostering a culture of collaboration, learning, and growth.

• Constant Analysis on restaurants/customers trends, performance, build plans accordingly, and execute those plans across all channels in all UAE.

• All financial administration process execution, planning, maintenance, and tracking.

• All Vouchers administration process execution, planning, maintenance, and tracking.

• Being the main point of contact for account managers requests, marketing lead, and escalation.

• Looking at the bigger picture of growth and prioritizing requests based on return on investment.

Qualifications

• Minimum of 5 years of relevant experience in growth, marketing, and campaign management preferably in e-commerce, F&B aggregator, or tech company.

• Expertise in understanding the marketing mix and campaign management.

• Strong project management and analytical skills.

• Strong communication and interpersonal skills.

• Strong in analysis and a very numbers-oriented person.

• Comfortable working in a challenging environment. 

• Fluent in English (Arabic is a plus)