Specialist, Brand Strategy

Posted One Month Ago
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Burbank, CA, USA
In-Office
65K-100K Annually
Mid level
Digital Media • Events • News + Entertainment
The Role
The Brand Strategy Specialist will shape the Sphere brand through strategic initiatives, collaborating with cross-functional teams and supporting campaign development and execution.
Summary Generated by Built In

Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.

Who are we hiring?

The Sphere Brand team is seeking a Brand Strategy Specialist to help shape and elevate the Sphere brand across a dynamic portfolio of events, experiences, cultural moments, and strategic brand partnerships. This role is ideal for a creative and strategic thinker who thrives is a fast-paced, collaborative environment and is passionate about building meaningful brand connections.

As a key cross-functional partner, you will work closely with teams across Social, Creative, Studios, Product, Sales and other functions to bring the brand to life in innovative and impactful ways. The Brand Strategy Specialist will be based in Burbank and report to the Director, Brand Strategy for Sphere Entertainment.

What will you do?

  • Support ongoing work to define Sphere's Exosphere content strategy and liaise between various cross-functional departments to drive Exosphere campaigns to completion
  • Support reporting needs and campaign recaps for brand-led initiatives
  • Conduct market research and competitive analyses to inform strategic briefs for Sphere moments and activations
  • Partner with the Business Operations team to conduct daily reviews of art & promo content programming on the Exosphere
  • Lead or partner in brainstorming meetings with brand and marketing teams for integrated activations and ensure alignment across teams
  • Develop and maintain strategic materials, including decks, one-pagers, and program overviews, in a clear and concise manner
  • Partner with Project Management team to ensure follow-through for Brand deliverables with a focus on submitting requests, obtaining approvals, and managing deadlines
  • Act as a flexible strategic resource across various brand projects
  • Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.  

What do you need to succeed?

  • Passion to shape the future of entertainment globally and a curiosity for how technology will enable new experiences that wow audiences
  • 3+ years of experience in a brand or marketing role, ideally at a large, matrixed organization within entertainment and/or technology
  • Minimum intermediate-level proficiency in Microsoft Office (e.g., Excel and PowerPoint) and data analysis tools (e.g. Tableau)
  • Strong communicator, able to clearly present and articulate plans, ideas, and results
  • Able to work effectively in a fast paced, dynamic environment with flexibility to pivot plans as business needs evolve and opportunities arise
  • Highly collaborative, with excellent interpersonal skills and ability to build relationships across cross-functional teams
  • Strong organizational skills with an ability to prioritize and manage workload
  • Accountable and detail-oriented from planning to execution and analysis of results
  • Bachelor’s Degree preferred

Special Requirements 

  • Requires occasional travel
  • Some evenings and weekends may be needed

#LI-Onsite

Pay Range
$65,000$100,000 USD

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.

Skills Required

  • 3+ years of experience in a brand or marketing role
  • Intermediate-level proficiency in Microsoft Office and data analysis tools
  • Bachelor's Degree preferred

Sphere Entertainment Co. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sphere Entertainment Co. and has not been reviewed or approved by Sphere Entertainment Co..

  • Fair & Transparent Compensation Feedback suggests pay is considered competitive for the entertainment sector, with compensation often viewed as a relative bright spot compared to other facets. Visible role postings indicate market-aligned hourly rates in Las Vegas and strong salaries for specialized corporate/technical positions.
  • Healthcare Strength Company materials describe multiple medical plan options with fully covered in‑network preventive care, plus dental, vision, prescriptions, and 24/7 EAP support. Additional descriptions reference favorable health insurance, aligning with the comprehensive offering presented.
  • Leave & Time Off Breadth Employer information highlights PTO, company holidays, and parental leave options, complemented by paid military leave. Feedback suggests these time‑off elements contribute meaningfully to the total rewards picture for eligible full‑time roles.

Sphere Entertainment Co. Insights

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The Company
Burbank, California
0 Employees

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