Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Job Title
Specialist, Brand and Channel Marketing
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity:
Abbott is seeking a passionate and experienced marketing communications professional to join our Heart Failure team. This position will work onsite at our Austin, TX office in the Heart Failure Division. In Abbott’s Heart Failure business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and live better.
What You’ll Work on:
The Brand and Channel Marketing Specialist will partner with the Heart Failure marketing teams, as well as other cross functional business partners, to lead and manage marketing communications strategy and execution. This position will be responsible for executing campaigns across multiple channels to help enable sales and build the Abbott Brand.
Job Responsibilities:
- Create and execute measurable, multi-channel communication strategies and sales enabling campaigns to support heart failure solutions.
- Collaborate closely with peers in Brand Managers, Commerical Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches, campaigns, process, strategies, best practices and efficiencies.
- Contribute to the development and execution of brand and content strategies, ensuring consistency in brand messaging across all channels and materials.
- Partner and collaborate with outside agencies/vendors to ensure initiatives meet defined business objectives.
- Produce communication materials on time and on budget while using established department procedures and tools.
- Support the execution of congress specific tier 1-3 events and congresses in close collaboration with Congress/Events, Creative Services, Digital Marketing, PR and Brand peers.
- Liaison with specific geographies, such as Europe, Canada, Latin America and Asia Pacific, and provide direction to ensure consistent global messaging and strategy.
- Champion the Abbott brand in all materials and ensures it is aligned to corporate brand standards.
- Act as primary lead for ad and promo regulatory reviews.
- Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
- Perform other related duties and responsibilities, as assigned.
EDUCATION AND EXPERIENCE YOU’LL BRING
Required
- Bachelor’s degree in Communications, Marketing, Business, or a related field.
- 3+ years of experience in brand management or a similar role within the Medical Device Industry or another regulated industry.
- Excellent communication and collaboration abilities.
- Proficiency in marketing and branding tools and platforms.
- Ability to manage multiple projects and meet deadlines.
- Proven track record of delivering measurable, successful multi-channel communication campaigns.
- Demonstrated project management experience.
- Experience working in a highly matrixed and geographically diverse business environment.
- Demonstrated ability to work collaboratively as part of interdisciplinary teams that include product managers, designers, agencies, and marketing automation teams.
- Self-starter who takes initiative, is comfortable working in a fast-paced environment, and able to independently manage multiple projects towards aggressive deadlines.
- Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:
www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com or Facebook at www.facebook.com/Abbott.
The base pay for this position is
$57,300.00 – $114,700.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:HF Heart Failure
LOCATION:United States > Austin : 8701 Bee Caves Rd
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 10 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
