Specialist, Brand Activations

About Carvana

If you like disrupting the norm and are looking to join a company revolutionizing an industry then you will LOVE what Carvana has done for the car buying and selling experience. Buying a car the old fashioned way sucks and we are working hard to make it NOT suck. I mean, have you seen our vending machine?! We are looking for people who are excited to thrive in an environment of impactful change. Team spirit is evident at Carvana and everyday we let our passions and creativity foster innovation. We take big swings, set ambitious goals, and challenge each other to make data- and process-driven decisions in everything we do. 

About the team and position

Carvana is seeking a dynamic, strategic, and high-energy Specialist of Brand Activations. In this role, you will own the strategic vision and serve as the subject matter expert in all things events, experiential marketing, and brand activations. You will keep a pulse on marketplace trends, look for new ways of thinking, and translate external inspiration into unique, impactful brand experiences that emotionally connect with current and potential Carvana customers.

As a cross-functional leader, you will work closely with internal Brand Leads, Partnerships Leads, and Executive Stakeholders to ensure every activation directly supports Carvana's broader brand strategy. If you are a proactive problem-solver who thrives in fast-changing environments and loves turning ambitious creative concepts into highly organized, measurable realities, we want you on our team.

Work Location

This role is located at our Corporate HQ in Tempe, AZ or Los Angeles, CA and is performed on-site, 5 days a week. 

What you’ll do

• Identify and own opportunities for our Carvana Cares initiatives.
• Manage and guide the direction of the Carvana Cares program.
•  Lead the pre-production, production, and post-production.
• Work closely with Brand Leads and Stakeholders across the organization to understand business needs and develop plans and projects for how the team can impact said needs.
• Serve as a subject matter expert in all things events, experiences, and activations. You should have a finger on the pulse of what's going in the space, new ways of thinking, what other brands are successfully doing and tie it back to Carvana.
• Identify KPIs and benchmarks for individual programs and aim to hit or exceed them for each.
• Develop strategic and thoughtful briefs as they pertain to experiences and activations either with partners or Brand building.
• Ensure projects align with overall Brand Strategy.
• On a case by case basis, plan develop net new activations to achieve brand goals.

• Manage vendor relations and accompanying agreements, payment, and quality of vendor work.
• Vendors include: activation development, staffing, storage, etc.
• Work hand in hand with our Partnerships Lead for activating within partnership spaces.
• When necessary work with Internal Comms to plan, organize, and launch internal events.
• Build monthly recap reports that are shared out with the larger Brand Team.

What you should have

• 3+ experience years in a relevant field
• Proven capability in tracking program KPIs, building strategic briefs, and handling vendor contracts and large-scale activations.
• Experience planning and executing against quarterly and yearly budgets.

Education

• Bachelor’s degree in Marketing, Advertising, Communications, or a relevant field.

Competencies

• Ability to understand business needs and take the correct insight/information to develop strategies.
• In-depth understanding of how to apply marketing strategies to drive the business forward.
• Quickly and decisively takes action in fast-changing, unpredictable situations.
• Responds with flexibility and adaptability when facing tough or uncertain situations.
• Comfortable handling risk and taking action in ambiguous situations.
• Exhibits critical thinking to evaluate information and make decisions based on findings or direction.

What we’ll offer in return

• Medical, Dental, and Vision benefits.
• 401K with company match.
• A multitude of perks including student loan payments, discounts on vehicles, benefits for your pets, and much more.
• A great wellness program to keep you healthy and happy both physically and mentally.
• Access to opportunities to expand your skill set and share your knowledge with others across the organization.
• A company culture focused on high performance and bar-raising, with vast opportunity to learn and grow.

Other requirements

To be able to do your job at Carvana, there are some basic requirements we want to share with you.

• Must be able to read, write, speak and understand English.

Of course, we’ll make any reasonable accommodations for those with disabilities to perform the essential functions of their jobs. 

Legal stuff

Hiring is contingent on passing a complete background check.  This role is not eligible for visa sponsorship.

Carvana is an equal employment opportunity employer.  All applicants receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, marital status, national origin, age, mental or physical disability, protected veteran status, or genetic information, or any other basis protected by applicable law.  Carvana also prohibits harassment of applicants or employees based on any of these protected categories.

Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.