Specialist, Biddable

Job Title: Specialist, Biddable

Reports To: Manager, Biddable

Function: Media Management & Delivery

Location: Hong Kong

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

WPP Media Hong Kong is seeking a Specialist, Biddable to join our Media Management & Delivery team. In this role, you will be responsible for the hands-on management and optimization of performance media campaigns for leading brands. You will directly contribute to client success by driving tangible business results through biddable solutions on platforms such as Google and Meta. This position offers the opportunity to grow within our Center of Excellence, collaborating with a dynamic team and staying at the forefront of industry trends.

Core Responsibilities:

Campaign Management: Manage the end-to-end activation, execution, and reporting of performance-based digital campaigns across multiple brands and biddable platforms.

Performance Optimization: Analyze campaign data to identify trends and insights, develop and implement data-driven optimization strategies to achieve and exceed client KPIs.

Strategic Development: Develop and present performance strategies for key clients and contribute to new business prospects, amplifying client knowledge on the value of biddable platforms.

Process Management: Implement and refine workflow processes for performance campaigns and ad operations to enhance efficiency, reporting, and collaboration.

Stakeholder Collaboration: Build and maintain strong relationships with clients and internal planning teams, and effectively lead cross-functional collaboration with media owners and other partners.

Knowledge Sharing: Stay updated on the latest trends, upgrades, and enhancements in biddable platforms, and facilitate continuous learning within the team.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

·       Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

·       Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

·       Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Required Skills & Experience:

·       1-2 years of relevant experience in performance marketing or a related field.

·       A thorough understanding of key biddable platforms (e.g., Google Ads, Meta) and their underlying mechanisms.

·       Strong communication and presentation skills, with the ability to confidently interact with clients.

·       Fluent in spoken and written English and Cantonese.

·       Candidates with less experience may be considered for an Executive position.

Desired Skills & Experience:

·       Experience working in a matrixed organization.

·       Knowledge of WPP Media brands and capabilities.

·       Certifications in relevant platforms.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require flexibility, please discuss this with the hiring team during the interview process.

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