The Well is a unique and innovative joint venture between Allied and Riocan.
Located at Spadina and Front, The Well brings together three million square feet of retail, office and residential space constructed over 7.7 acres. Through this, The Well sets the stage for meaningful experiences that draw people from down the street and across the globe to eat, shop, work, live and play in Toronto.
About Allied
Allied is a leading owner-operator of distinctive urban workspace in Canada’s major cities. Our work is grounded in a clear purpose: to provide knowledge-based organizations with distinctive urban environments that support creativity, connectivity and human wellness.
Our vision is more expansive. We seek to make a continuous contribution to cities and culture that elevates and inspires the humanity in all of us. This vision informs how we operate, how we design and how we lead.
Real estate, for us, is not a passive investment. It is a profoundly human endeavour, one that must promote wellness, sustainability, diversity and creativity—today and for generations to come.
Allied is also a place to build a career of consequence. If you are looking for work that is thoughtful, tangible and enduring—work that contributes meaningfully to cities and the people who inhabit them—you will find purpose here.
For more information on Allied’s approach to city-building, visit the Insights page.
Purpose of the Role:
Bring The Well to life through engaging, high-impact experiences that drive traffic, strengthen partnerships and elevate the property's reputation as a leading destination.
Deliver and elevate brand activations, events and specialty leasing initiatives across The Well, ensuring each experience contributes to a dynamic and highly curated environment. As a Specialist, Activations, you will take ownership of a broad range of event and partnership initiatives, driving seamless execution, operational excellence and consistent quality across the property. This role offers the opportunity to build expertise in large-scale placemaking, stakeholder management and commercial event delivery while directly shaping how people experience The Well.
Reporting to a Manager, you will collaborate with Marketing, Property Management, Operations, tenants, and external partners to coordinate logistics, execute on-site activations, and contribute to the overall experience, engagement, and commercial performance of The Well.
Responsibilities:
- Lead the end-to-end execution of on-site events and activations, from concept through delivery, ensuring a high-quality, seamless experience for visitors and partners.
- Identify, onboard and manage vendors, artists and brand partners that enhance The Well’s positioning as a leading destination.
- Coordinate all aspects of event delivery including logistics, staffing, site operations, media support and marketing integration.
- Track performance and engagement metrics to assess success and inform future programming.
- Manage multiple activations concurrently, maintaining timelines, ensuring alignment with property objectives and upholding operational standards across all events.
- Develop and review floor plans and event layouts, ensuring compliance with site policies and operational requirements.
Coordinate security, cleaning and after-hours support to enable safe and efficient event delivery. - Act as the primary liaison between property management, tenants, vendors and partners to ensure smooth execution and communication.
- Manage site access including deliveries, loading dock scheduling and temporary closures to minimize disruption.
- Build and maintain site maps, run-of-show documents and traffic flow plans to support both guest experience and operational efficiency.
- Monitor seasonal and temporary infrastructure such as patios, pop-ups and kiosks, ensuring consistent quality and functionality.
- Track usage of common areas and infrastructure to identify trends, optimize planning and improve processes over time.
- Support budget planning and tracking for activations, including revenue and expense accrals, ensuring financial accountability.
- Ensure all required documentation is complete and compliant, including agreements, insurance, permits and invoicing.
- Draft and manage short-term licences, vendor agreements and event-related contracts, ensuring timely execution and accuracy.
- Track key milestones and deliverables across all agreements to ensure commitments are met.
- Respond to and resolve operational issues related to events in a timely and professional manner.
- Contribute to reporting and insights that support decision-making and continuous improvement.
ESSENTIAL JOB FUNCTIONS:
LOGISTICS & PLANNING:
ADMINISTRATION & REPORTING:
Qualifications:
- 3–5 years of experience in events, activations or experiential marketing.
- Post-secondary education in marketing, events or a related field.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Clear and professional communication skills, both written and verbal.
- Experience working with external partners, agencies or brands to deliver high-quality activations.
- Proficiency with Microsoft Office, Canva and Adobe Acrobat.
- Flexibility to work evenings and weekends as required for event delivery.
- Experience working in a mixed-use development, retail destination or large-scale placemaking environment.
- Familiarity with commercial real estate and property operations.
- Experience with WordPress, Yardi or basic analytics tools.
Would be an asset:
We value human connection and experience. While Allied uses technology, including AI-enabled tools, to support administrative efficiency, all screening, assessment and hiring decisions are made by people.
We are committed to hiring the most qualified candidates with a dedication towards supporting diversity, equity and inclusion across our organization. All qualified applicants will receive consideration for employment without regard to gender, ethnicity, origin, sexual orientation, disability and socioeconomic background. Diverse perspectives strengthen our organization and help us deliver better outcomes for our tenants, partners and communities. All qualified candidates are encouraged to apply.
We strive to provide an accessible recruitment experience and welcome reasonable accommodation requests at any stage of the recruitment process. Please reach out to [email protected] if support is needed.
We look forward to receiving your application.
Skills Required
- 3-5 years of experience in events, activations or experiential marketing
- Post-secondary education in marketing, events or a related field
- Strong organizational skills with the ability to manage multiple priorities
- Clear and professional communication skills, both written and verbal
- Experience working with external partners, agencies or brands
- Proficiency with Microsoft Office, Canva and Adobe Acrobat
- Flexibility to work evenings and weekends
- Experience working in a mixed-use development or retail destination
- Familiarity with commercial real estate and property operations
- Experience with WordPress, Yardi or basic analytics tools
What We Do
At RioCan, we create spaces where we can all prosper. RioCan [TSX: REI.UN] is one of Canada’s largest real estate investment trusts. With a clear strategy, entrepreneurial spirit, and an unparalleled track record that spans over 30 year, we harness Canada’s most adaptable property portfolio and development pipeline to create vibrant community spaces where people want to shop, live, work and play. RioCan’s team is always looking ahead, anticipating trends, and adapting our portfolio to strengthen our market position. Focused on serving high density areas, our strategy for long-term growth builds on our foundational strengths, and creates opportunities to enhance value for our tenants, partners, and unitholders
