Sound Designer

Description
The Role
We are looking for a creative and skilled Sound / Audio Designer to help shape the auditory experience across General Motors' vehicle portfolio. In this role, you will design and produce high-quality sounds that enhance the user experience, support brand identity, and complement multimodal interaction patterns within GM products.
You will collaborate closely with cross-functional partners-including UX/UI, Advanced Design, and engineering teams-to deliver polished sound assets and contribute to well-crafted user experiences. This role is ideal for someone who has strong audio design fundamentals, a passion for creating emotionally resonant sound experiences, and the ability to apply user-centered design principles in a highly collaborative environment.
What You'll Do

• Create high-quality sound assets that support GM brand identities and vehicle interaction models.
• Translate design requirements and user stories into thoughtful audio concepts and prototypes.
• Collaborate with UX/UI, Advanced Design, and engineering teams to integrate sound consistently throughout the user journey.
• Support the development of multimodal interaction experiences (voice, sound, visuals, haptics, etc.) by contributing sound assets and assisting with prototype creation.
• Use sound production tools (Logic Pro, Ableton Live, etc.) to develop polished audio that aligns with usability, accessibility, and product requirements.
• Participate in design critiques, working sessions, and cross-functional meetings to ensure alignment across teams.
• Document audio guidelines, naming conventions, and design rationale to support implementation and future scalability.

Your Skills & Abilities (Required Qualifications)

• 2+ years of experience in sound design, audio production, or interactive audio for digital products, automotive, gaming, or related fields.
• Education or strong background in classical music, music theory, musical history, or equivalent professional experience.
• Proficiency with sound design and audio production tools.
• Experience working with design or prototyping tools.
• Demonstrated ability to create interactive prototypes for multimodal experiences (voice, sound, visuals, touch, chat, etc.).
• Basic familiarity with conversational design principles or AI-powered interaction patterns (nice-to-have, not expert level).
• Strong creative problem-solving skills, attention to detail, and the ability to work in a fast-paced environment.
• A portfolio showcasing your sound design capabilities in professional and/or academic environments.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience designing audio for multimodal or conversational interfaces.
• Basic understanding of Generative AI or prompt-based interaction models.
• Experience participating in user testing or research that involves evaluating sound or multimodal experience quality.
• Ability to communicate audio concepts clearly to non-technical partners.
• Proven ability to demonstrate strong curiosity and a self-starter attitude to learning new skills, software, etc.

Work Arrangement
This role is hybrid, which means a worker must report to the Warren, MI headquarters 3 days a week or as determined by the business.
Sponsorship
Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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