*This is a hybrid role based out of our HQ near Beaverton, OR. In-office expectation is 3 days a week*.
ABOUT THE POSITION
The SOREL North American eCommerce team defines, develops, and delivers a best-in-class consumer experiences for SOREL.com and SORELFOOTWEAR.ca consumers to increase consumer affinity, drive engagement, and ultimately drive sales. Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every consumer journey touchpoint within the eCommerce channel.
The SOREL DTC Marketing Specialist is a key member of the SOREL Global Marketing and North America Ecommerce team, responsible for supporting the DTC marketing strategy across all marketing channels with a focus on driving gross sale, measurement, and balancing full funnel marketing
HOW YOU’LL MAKE A DIFFERENCE
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Support in the development and execution of the DTC marketing strategy/tactics across all marketing channels.
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Work with DTC team to support merchandising and sales strategies to drive marketing efforts to reach or beat business KPIs.
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Partner and work cross functionally with brand marketing, creative, and other SOREL functional groups to drive connectivity between DTC marketing and the rest of the organization.
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Partner closely with vendors to ensure all areas are being supported and current with best practices across the marketing stack.
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Own the vendor relationships for payments, points of contact, and meeting/communication cadences.
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Be the point of contact for the media agency to help facilitate the day-to-day operation and support of the DTC channel. This includes working directly with the agency team, providing SOREL business insights on a daily, weekly, monthly basis to the team, and helping steer the decision-making.
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Review analytics from all sources on a regular basis to provide reporting on a daily, weekly, monthly basis through regular communication channels as well as dashboards.
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Work to identify areas of opportunity to accelerate paid media performance, product level sell through, and test new approaches to expand the marketing approach.
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Stay on top of influencer trends and content types to better inform the SOREL content strategy that populates campaigns.
YOU ARE
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Passionate about brand building and Ecommerce.
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Driven to solve problems and operate with agency to self-start.
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Curious about data and motivated to dig into analytics for answers.
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Comfortable taking action, advocating for their ideas, and are ready to bring their POV to a dynamic team environment.
YOU HAVE
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Bachelor’s Degree in Marketing, Business or Finance required.
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1 - 2 years supporting online marketing programs via Affiliate Marketing and/o paid media channels.
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Experience with Commission Junction or similar networks.
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Experience with DSP and top-tier ad networks a plus.
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This role is responsible to overarching e-commerce sales goals. Requires a strong attention to detail and proficiency with technical tools and systems.
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Experience with web analytical tools such as Omniture and Google Analytics a plus.
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Experience collaborating with outside agency resources.
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A knowledge & passion for commerce/shopping trends and delivering a best-in-class user experience to our consumers.
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Excellent communication skills to effectively integrate with key stakeholders across the company and various business units.
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Experience in a B2C, multi-channel retail environment, apparel a plus. Agency experience with any of the above is also valuable.
#SOREL
#Hybrid
#LI-JC1
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.
Top Skills
What We Do
Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit.
