Solutions Program Manager - Demo Content

Posted 11 Days Ago
Be an Early Applicant
New York City, NY
Hybrid
157K-179K
Senior level
Productivity • Software • Analytics • Automation
Asana helps organizations orchestrate all their work, from daily tasks to strategic initiatives.
The Role
Lead the design and development of demo content and go-to-market assets, ensuring effective collaboration across multiple functions and enhancing sales performance.
Summary Generated by Built In

We’re looking for a Solutions Program Manager to join the Solutions Center of Excellence at Asana. In this role, you’ll lead the design, development, and operationalization of our demo content and go-to-market assets—bridging Sales, Solutions Engineering, Product, Marketing, and RevOps. This is a high-visibility, global role that requires strong cross-functional leadership, operational rigor, and a strategic mindset.

This role can be based in our Dublin, London, Munich, New York, Chicago, or San Francisco office, following an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve:

  • Lead the end-to-end roadmap for demo assets, tools (including Consensus), and scalable GTM content programs that drive sales effectiveness and shorten deal cycles.
  • Build and maintain a modular demo and content library aligned to go-to-market priorities, product releases, and customer needs.
  • Increase demo-led opportunity coverage by developing reusable, standardized assets that enable consistency and speed across regions.
  • Streamline operations and reduce delivery cycles through clear governance, version control, and cross-system integrations (CRM, CMS, analytics).
  • Establish global standards and best practices for demo and content creation, ensuring quality, consistency, and adoption across teams.
  • Strengthen alignment across Sales, Solutions, Product, and Marketing to ensure tools and demos evolve with product innovation.
  • Track usage and performance metrics to measure impact, identify improvements, and guide strategic investment.
  • Champion change management and enablement, leading training and communication to embed demo best practices throughout the Revenue organization.

About you:

  • 5–8+ years of experience in program management within a B2B SaaS environment.
  • Proven success driving KPI-linked outcomes in demo, content, or enablement programs.
  • Strong background in CRM, analytics, and content/digital asset management platforms; experience with Consensus or similar demo platforms a plus.
  • Excellent stakeholder management and cross-functional leadership skills, with the ability to influence without authority.
  • Data-fluent and operationally rigorous, with a track record of creating scalable processes and connecting strategy to execution with measurable outcomes.
  • Exceptional communicator—able to deliver clear, executive-ready updates and facilitate alignment across teams.
  • Comfortable managing global programs with multiple stakeholders and dependencies.
  • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $141,400 - 178,500 USD or €77,000.00 - 87,500 EUR. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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Top Skills

Analytics
Cms
Consensus
CRM
Digital Asset Management
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The Company
HQ: San Francisco, CA
1,800 Employees
Year Founded: 2008

What We Do

At Asana, we're building a better way to work, fueled by transparency, inclusion, and technology that is a force for positive change. Asana is a work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives, so they can move faster and accomplish more with less.

Why Work With Us

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. For the past 7 years, we've been named a top workplace, including top 10 Great Place to Work, Best Small & Medium Workplaces, Fortune Best Workplaces for Women, and Glassdoor Best Place to Work!

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