Product Marketing Manager

As a Product Marketing Manager  on our Global Marketing team, you will play a vital role in bridging the gap between Product, Sales, Services, Marketing, and Customers. You will be responsible for crafting compelling product narratives, building go-to-market strategies, and enabling our teams with impactful messaging, tools, and insights that support revenue growth. Your contributions will directly influence how our advertiser solutions are positioned, adopted, and scaled globally.

• 3–5 years of experience in a Product Marketing role

• Experience developing impactful B2B product narratives, including value proposition development, storytelling, product and portfolio positioning, and solution packaging

• Exceptional written and verbal communication skills, with the ability to deliver compelling presentations, training materials, and product guides

• Strong qualitative and quantitative analytical skills to understand the market and prioritize opportunities accordingly

• Ability to prioritize competing demands across multiple stakeholders and projects

• Strategic mindset with the ability to translate strategy into tactical execution

• Proven ability to build trust and influence across departments

• Proactive approach with a drive to solve problems and create scalable solutions in a fast-paced environment

As a Product Marketing Manager, you’ll bring value by:

• Driving business value and revenue growth for Taboola’s advertising product portfolio

• Harnessing a deep knowledge of market trends, customer segments, and the competitive landscape

• Creating differentiated product positioning and go-to-market strategies for Direct-to-Consumer (DTC) advertisers

• Developing comprehensive sales enablement kits, product playbooks, and external-facing materials

• Acting as the voice of the customer within the product marketing function

• Partnering with Product teams to ensure Taboola’s advertiser solutions drive performance outcomes

• Building strong cross-functional relationships across sales, product, services, and marketing

• Supporting the global sales organization with scalable tools, collateral, and tailored training

• Conduct ongoing market and competitive research to refine product messaging and identify opportunities

• Create and maintain sales toolkits, narratives, and presentations tailored to advertiser segments and use cases

• Develop end-to-end product marketing strategy for the DTC segment, from positioning to execution

• Deliver webinars, trainings, and scalable resources to support global sales teams

• Act as the primary product marketing contact for advertiser-focused initiatives

• Partner with Product Managers to ensure product readiness and launch effectiveness

• Work cross-functionally to align go-to-market strategies and optimize sales adoption

• Lead internal communication around product updates, positioning changes, and strategic initiatives

• Understand and support the needs of our global sales teams

• Build internal tools, guides, and customer-facing materials

• Train sales teams on value proposition, product updates, and customer stories

• Gather feedback from stakeholders to continuously improve marketing assets and messaging

If you ask Taboolars what they love about working here, they’ll tell you that they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:

        Adam Singolda, Taboola Founder and CEO says:“You can copy anything from another business but you can’t copy a company’s culture.”

• Enjoy medical benefits, a fully stocked kitchen, and location-specific perks (gym partnerships, parking)

• Flexibility: We offer a hybrid work schedule with 3 days in-office and an option to come in more often if desired

• Work with some of the biggest names: Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia, and more

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need. Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

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