Our Why At Dotmatics
At Dotmatics, we believe science, data, and decision-making must be deeply intertwined for innovation to thrive.
Our Portfolio includes Luma, LumaLab Connect, ELN Platform, Graphpad Prism, Geneious, SnapGene, Protein Metrics, OMIQ, FCS Express, LabArchives, NQuery, EasyPanel, MStar, SoftGenetics and Virscidian.
We have a vision for a new Lab of the Future that will change the future of scientific research.
We have created the world’s most comprehensive digital science platform – best-of-breed software applications already used by more than 2 million scientists, together in a single ecosystem united by a powerful, flexible enterprise data platform. This is not flat data buried away in digital graveyards. This is dynamic, multi-dimensional decision-making.
Scientific enterprises need a new level of effectiveness to achieve tomorrow’s breakthroughs. Illness will not wait. The biosphere will not wait. We are tireless in our vision, because the time for innovation is now.
Shaping the Future of Science At Dotmatics
Our global team of more than 800 colleagues are dedicated to supporting our customers in over 180 countries. Together, with our scientific community of users, we accelerate scientific innovation in order to make the world a healthier, cleaner, and safer place to live.
You’ll join a collaborative, global team pushing the boundaries of scientific innovation. Your ideas and efforts will have a tangible impact, accelerating scientific progress and discovery. We offer a dynamic, remote-friendly environment that fosters high integrity and collaboration, empowering you to excel. Dotmatics is a company built by scientists, for scientists. Combined, we are now the world’s largest cloud-based scientific research R&D platform. We need your help to keep growing and pioneering the future.
We are Science Driven. We are Customer Centric. We are Better Together.
We are seeking a Marketing Manager to lead marketing strategy and execution for our Flow Cytometry solutions portfolio, including OMIQ, FCS Express, and EasyPanel.
This role sits at the intersection of science, commercial strategy, and modern growth marketing. The ideal candidate brings hands-on industry experience in flow cytometry or related scientific domains, along with strong software marketing expertise across demand generation, digital marketing, inbound growth, and campaign performance.
This is both a sales-led and product-led growth role. We are looking for someone who can shape positioning and messaging while also driving measurable growth through integrated campaigns, free trials, online purchases, marketing automation, onboarding programs, and inbound lead generation.
You will partner closely with Product, Sales, Scientific SMEs, Demand Generation, Marketing Operations, and Solution Marketing teams to grow awareness, adoption, revenue, and customer engagement across the cytometry portfolio.
In this role you will get toGo-to-Market Strategy & Positioning
- Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio.
- Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs.
- Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions.
- Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging.
- Support product launches, campaign rollouts, and growth initiatives across the portfolio.
- Ensure positioning supports both enterprise/sales-led opportunities and lower-friction product-led acquisition paths.
- Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/ event channels.
- Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives.
- Partner with demand generation and marketing operations teams to optimize campaign performance, lead quality, pipeline contribution, and revenue impact.
- Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions.
- Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue.
- Support product-led growth initiatives including free trials, online purchases, self-service conversion paths, and customer onboarding programs.
- Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement.
- Identify opportunities to improve the customer journey through automation, lifecycle marketing, segmentation, and targeted communications.
- Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.
- Develop compelling scientific and commercial content including webinars, blogs, customer stories, presentations, campaign assets, nurture content, and event materials.
- Translate complex technical concepts into clear, differentiated value for scientific audiences.
- Support thought leadership initiatives and scientific community engagement.
- Partner with internal SMEs and external customers to amplify success stories, use cases, and industry relevance.
- Create collateral that supports sales conversations, campaign execution, events, and customer education.
- Support website strategy, SEO, conversion optimization, and inbound marketing initiatives.
- Leverage marketing automation, segmentation, nurture programs, and lifecycle communications to improve engagement and conversion.
- Help manage and optimize the marketing database for the Flow Cytometry portfolio, including audience segmentation, data quality, campaign targeting, and list growth.
- Explore and implement AI tools and modern marketing workflows to accelerate execution, improve personalization, and scale impact.
- Support tradeshows, scientific conferences, webinars, and field marketing programs that drive awareness, engagement, leads, and pipeline.
- Develop event messaging, booth support materials, presentations, and campaign assets that align with portfolio growth objectives.
We are looking for people who have 5+ years of experience in flow cytometry, cytometry software, or a related life sciences/scientific domain. You will have experience developing and executing measurable marketing campaigns that drive leads, trials, pipeline, revenue, and customer engagement, ideally in an a software marketing, product marketing, solution marketing, demand generation, growth marketing, or related roles. You'll have a strong understanding of scientific buyer journeys, research workflows, and customer decision-making.
The key skills we are looking for are:
- Ability to translate technical and scientific concepts into compelling customer-facing messaging.
- Experience working cross-functionally with Product, Sales, Scientific SMEs, Marketing Operations, and Demand Generation teams.
- Familiarity with modern digital marketing, inbound marketing, marketing automation, performance analytics, and campaign optimization.
- Experience supporting both sales-led and product-led growth motions.
- Experience marketing scientific software, bioinformatics, cytometry, or research technology solutions.
- Experience with PLG programs such as free trials, online purchases, onboarding journeys, lifecycle marketing, and self-service conversion.
- Experience with performance marketing channels including paid digital, SEO, email automation, webinar programs, and conversion optimization.
- Experience managing or supporting marketing databases, segmentation, list growth, and campaign targeting.
- Familiarity with AI tools and interest in leveraging AI to improve marketing effectiveness.
- Experience supporting conferences, scientific events, tradeshows, and field marketing programs.
- Experience building collateral and content that supports both marketing campaigns and sales conversations.
Qualities for success
- Strong blend of scientific credibility and commercial mindset.
- Data-driven, performance-oriented, and focused on measurable growth.
- Comfortable operating across both sales-led and product-led marketing motions.
- Excellent communicator with the ability to simplify complex concepts.
- Collaborative and comfortable working across teams, functions, and commercial models.
- Curious, proactive, and adaptable in a fast-moving environment.
- Passionate about helping scientists accelerate discovery and innovation.
Total Rewards
Dotmatics utilises a national market-based approach to base pay benchmarking and pay band development. The candidate's final starting pay is based on job-related skills, experience, job specific qualifications & location. In addition to base salary, Dotmatics has implemented a total rewards strategy, which is the combination of compensation, benefits and recognition.
Certain positions are also eligible for variable pay; your recruiter will discuss the full compensation package details.
Other Total Rewards Offered
- Medical, Dental, Vision, Insurance
- Health Spending Accounts
- Wellness Benefits (Mental Health Apps and Fitness Perks)
- Company-paid Life and Disability Insurance
- 401k Retirement Plan (with 4% company match; immediate vesting)
- Flexible Time off Plan (for US exempt employees)
This is the range that we, in good faith, believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
Research shows us the confidence gap and imposter syndrome can get in the way of meeting outstanding candidates, so please don’t hesitate to apply — we’d love to hear from you.
By submitting your application, you agree that Dotmatics may collect your personal data for recruiting, global organization planning, and related purposes. Dotmatics Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Dotmatics use of your personal information.
Dotmatics is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.
Skills Required
- 5+ years experience in flow cytometry, cytometry software, or related life sciences/scientific domain
- Experience developing and executing measurable marketing campaigns that drive leads, trials, pipeline and revenue
- Experience with product-led growth programs (free trials, online purchases, onboarding, lifecycle marketing, self-service conversion)
- Experience with performance marketing channels including paid digital, SEO, email automation, webinar programs, and conversion optimization
- Experience managing or supporting marketing databases, segmentation, list growth, and campaign targeting
- Ability to translate technical and scientific concepts into compelling customer-facing messaging
- Experience working cross-functionally with Product, Sales, Scientific SMEs, Marketing Operations, and Demand Generation
- Experience marketing scientific software, bioinformatics, cytometry, or research technology solutions
- Experience supporting conferences, scientific events, tradeshows, and field marketing programs
- Experience creating scientific and commercial content: webinars, blogs, customer stories, presentations, and campaign assets
- Familiarity with AI tools and interest in leveraging AI to improve marketing effectiveness
- Data-driven, performance-oriented mindset with focus on measurable growth and conversion metrics
What We Do
Dotmatics is the global leader in R&D scientific software that connects science, data, and decision-making. Combining a workflow and data platform with best-of-breed applications, we offer the first true end-to-end solutions for biology, chemistry, formulations, data management, flow cytometry, and more. Trusted by more than 2 million researchers from the world’s leading biopharma, chemicals and materials enterprises, and academic institutions, we are dedicated to working with the scientific community to help make the world a healthier, cleaner and safer place to live. Learn more about our platform and products, including GraphPad Prism, Geneious, SnapGene, Protein Metrics, LabArchives, and more, at https://dotmatics.com
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