Key Responsibilities:
- Client & Agency Collaboration: Work closely with advertisers and agencies to
- develop and execute measurement strategies that enhance understanding of campaign performance on TikTok.
- Strategic Consulting: Partner with revenue, product, and marketing teams to implement learning agendas that drive client success.
- Advanced Analytics: Conduct in-depth analyses, including incrementality
- testing, attribution modeling, and media mix modeling, to provide actionable insights.
- Education & Enablement: Develop training materials and sessions to educate internal teams and clients on measurement best practices.
- Feedback Integration: Gather and relay client and agency feedback to product and partnerships teams to refine measurement tools and methodologies.
Ideal Candidate Profile:
- 4–6 years of experience in digital advertising, marketing analytics, or
- measurement-focused roles.
- Bachelor’s degree in a quantitative field; advanced degrees preferred.
- Proficiency in experimental design, inferential statistics, and analytical methods.
- Strong time-management and goal-oriented task management skills.
- Experience with digital analytics tools like Google Analytics, Adobe Analytics, or Amplitude.
- Experience with SQL, R, or HIVE for custom analytical work.
- Familiarity with privacy-first measurement systems and clean room technologies.
- Experience in specific verticals such as CPG, retail, tech, or dining.
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What We Do
Aleph is a team of digital experts, growing markets around the world. Our solutions make local and global advertising possible, without limits. Our teams are equipped with the local knowledge and global capabilities to get tens of thousands of businesses up and running on digital media and advertising platforms. By connecting advertisers with top digital media platforms, Aleph is shaping the future for businesses big and small. When local markets have access to global digital capabilities, economies rise. The world of global digital advertising is always transforming; we’ve built our offerings to evolve and solve at pace. With our proprietary technologies and support from our fast-moving teams, our partners stay ahead of what’s next. We’re a global tech company powered by local experts. Aleph: Digital advertising for all
