Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Senior Marketing Manager, Solutions and Operations
Introduction to team
Our Corporate Functions are made up of teams that support Expedia Group, including Employee Communications, Finance, Legal, People Team, Inclusion and Diversity, and Global Social Impact and Sustainability.
We are seeking an experienced marketing leader with over 10 years of expertise in CRM ecosystems and data-driven strategies to join the Operations and Solution team at Expedia Group. This role will be pivotal in aligning cross-functional teams to execute high-impact solutions, from loyalty programs to brand transformations, while driving top-line growth and enhancing customer experiences. You’ll create scalable playbooks, manage complex project timelines, and provide strategic insights to senior leadership in fast-paced, high-ambiguity environments.
In this role, you will:
- Familiarity with Salesforce Data Cloud to help guide, analyze and creating strategies for campaign support and optimization.
- Lead in cross-business and segment needs sharpening the strategy and uncovering the mechanics needed to execute (loyalty program, credit card, platform deprecation, brand transformations) for the operations and solutions team
- Foster cross-functional partnerships with analytics, marketing, engineering, and business teams to align marketing efforts with business goals and enhance customer experience.
- Document project evolution and impact to timelines, managing and identifying issues and obstacles to complete the project
- Create playbooks for new, repetitive initiatives allowing the team to scale quicker and reduce issues that impact our travelers
- Support designing solutions and initiatives that are aligned with business strategy to improve the top-line revenue, including improving engagement in campaigns, increasing reach, discovering new ways to use data in content and audience
- Effectively distill complex information into concise and impactful outputs, providing clarity in high-ambiguity situations with VP+ leaders
- Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations.
- Help build targeted insights to inform the design and development of new customer experiences (including launch of loyalty programs, credit card, new product features, etc)
- Executes tasks and/or provides data to support implementation of holistic solutions that forge linkages between structure, people, process and technology.
- E2E comprehensive insights into complex systems, expertly navigating each to deliver incisive analysis and innovative solutions for multi-system challenges
Experience and qualifications:
- 10+ years’ experience working in digital marketing with a focus on CRM ecosystems (MarTech and data)
- Ability to work well in fast-paced, ambiguous environments and adapt quickly to changing priorities.
- Experience with structuring customer and business problems and solutions to address, determining tangible actions and driving forward the execution of initiatives to solve problems
- General knowledge of CRM tools like SFMC or similar: audience selection and segmentation, template design, dynamic content, customer journeys, metrics and tracking.
- Basic understanding of data concepts like relational data, data types, variables, data transformation, ETL's, etc. The candidates must be able to conceptualize how data flows, where it comes from, transforming it to be useful in marketing comms.
- The ability to speak with both technical people like software engineers and non-technical people like marketing managers, and the ability to bridge the gap and "translate" between the two groups.
- Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira.
- Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations
- Self-starter who enjoys taking on challenging problems and operationalizing solutions.
- Previous success building strong partnerships and relationships with clients/stakeholders in a wide range of roles and levels, across the institution.
- Strong commercial acumen and the ability to simplify and communicate complex concepts concisely and clearly
The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Top Skills
What We Do
Expedia Group powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
