Who We Are:
Bandwidth delivers world-class messaging, voice, and emergency service connectivity for the world’s biggest brands. We are the APIs and global network behind the platforms that the Global 2000’s use to power their internal communications, contact center platforms, apps, and software. We transform interactions for top-tier orgs—and we do it on a global scale. We’re the only ones who marry the power of our global network with the control and agility offered by our enterprise-grade APIs. Unmatched reliability meets unparalleled control. That’s the Bandwidth way.
At Bandwidth, your music matters when you are part of the BAND. We celebrate differences and encourage BANDmates to be their authentic selves. #jointheband
What We Are Looking For:
Bandwidth is seeking a Solution Marketing Manager to help define our product messaging & positioning, identify competitive differentiation, engage in sales enablement, and research the market for our Enterprise product portfolio. You will be aligned as a strategic partner with Product, Sales, and Marketing teams as you create and maintain enablement materials, marketing collateral, research documentation, and effective training programs for new and existing products that serve our target market(s). You will consistently monitor our competition, become an expert on both our market and your assigned solution(s), and ensure our Revenue teams (Sales/Marketing/Business Development) are well-equipped and aligned to achieve revenue targets. Additionally, you will play a key role in support of product and feature launches, developing and executing plans to build and accelerate pipeline as part of our global marketing strategy. A data-driven marketer, you will constantly monitor sales and industry trends, and support our win/loss strategy and insights process. You are the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results.
What You'll Do:
- Serve as a market and solutions evangelist for Bandwidth's Enterprise solutions by understanding and clearly articulating how our solutions address key pain points for Global Enterprise customers and prospects.
- Support successful go-to-market launch of new and enhanced products, ensuring product-market fit is achieved; and ensure the business has clarity on value propositions and messaging pillars for your assigned solutions.
- Source, maintain and update critical target persona and ideal customer profile information, ensuring our messaging, positioning, and go-to-market approach is aligned for each solution you are assigned.
- Continually research our market and our competitors, informing the Enterprise team on key solution differentiation and market changes.
- Own the creation of all necessary demand generation and sales enablement tools, such as: competitive analysis and battlecards, positioning docs, call scripts, product collateral, pitch decks, demos, videos, press releases, thought leadership content, website copy, etc.
- Attend prospect/customer meetings and gather intelligence through revenue intelligence tools, gathering direct feedback on our products and sharing with appropriate internal teams.
- Support win-loss analysis with regular data analysis; coordinate and write proposals (for RFIs and RFPs) when necessary; maintain all solution marketing tools and systems (e.g. Highspot, Confluence, Google Drive Assets, Klue, Intelligence Forms, etc.).
- Engage in coordinated cross-functional initiatives that enable efficiency at scale across a matrixed and global organization; own and achieve personal targets while being cogniscient of how those targets interlock with others.
- Attends industry events, stay current on trade publications, and participate in seminars/webinars to stay current on overall market conditions, customer needs and competitive landscape.
- Ensure internal and external facing narrative is consistent with Positioning & Messaging Documentation by reviewing, iterating with, and enabling teams to speak with confidence about our Enterprise solutions.
What You Need:
- Bachelor’s degree preferably in Marketing, Computer Science, Business or related discipline.
- 5+ years of prior marketing experience, with 1 of those in a product/solution marketing or related market-facing role
- Command of the marketing funnel and how product/solution marketing helps achieve revenue targets.
- Exceptional leadership and teamwork skills and comfort working in a highly matrixed organization.
- Prior strategic and product/solution marketing or management experience in technology is required.
- Strong presentation skills with the ability to translate technical information into simple, audience appropriate language.
- Strong written skills with the ability to translate technical product detail into customer benefits.
- Strong sense of ownership and dedication to accomplish goals and succeed.
- Ability to travel up to 10% is required.
Bonus Points:
- Telecommunications industry experience is a plus.
The Whole Person Promise:
At Bandwidth, we’re pretty proud of our corporate culture, which is rooted in our “Whole Person Promise.” We promise all employees that they can have meaningful work AND a full life, and we provide a work environment geared toward enriching your body, mind, and spirit. How do we do that? Well…
- 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
- All new hires receive four weeks of PTO.
- PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
- Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
- “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
- 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.
Are you excited about the position and its responsibilities, but not sure if you’re 100% qualified? Do you feel you can work to help us crush the mission? If you answered ‘yes’ to both of these questions, we encourage you to apply! You won’t want to miss the opportunity to be a part of the BAND.
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What We Do
Bandwidth is a software company that’s transforming the way people communicate and challenging the standards of old telecom. Together with our customers, we’re unlocking remarkable value, questioning the status quo, and helping people interact with technology and one another, oftentimes in ways they never dreamed possible.
Haven’t heard of Bandwidth? You’ve probably used one of our products before. We power some of the most important communications technologies on the market today—names like Google, Skype and Ring Central to name a few. At Bandwidth, we’ve got a passion for doing things the other way—imagining what they could be and uncovering opportunities to take a new approach to create what should be. We’re out to disrupt the century-old rules of the telecom industry—and that means doing things differently in every area of our business. It’s in the way we treat our people, and how we create with our customers. Whether our engineering teams are crunching code during all-night hack-a-thons or our team members are competing in a Big Idea competition, we love to dive in and get our hands dirty. No idea at Bandwidth is too big or too small, and every voice gets a listen.
Our folks have diverse backgrounds from all over the world. Crave innovation? We live for it. No one here is getting a blue ribbon for shaking their head and agreeing with the higher ups. At Bandwidth, we don’t hold back. We speak our minds, share our ideas—and let them soar. We think, we dream, we reimagine what’s possible…because we know that’s the only way we can unlock remarkable value. And that’s what really gets us fired up.
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