Solution Marketer

Posted 7 Days Ago
Be an Early Applicant
Overland Park, KS, USA
In-Office
Senior level
Healthtech • Software
The Role
Develops and executes go-to-market strategies, positioning, messaging, personas, customer journey maps, and launch materials. Gathers market and competitive insights, analyzes campaign performance, and collaborates with Marketing, Sales, Product, and clients. Creates compelling customer success stories and translates complex solution capabilities into clear communications for target audiences.
Summary Generated by Built In
Develop and execute go-to-market strategies that effectively position and communicate product value to target audiences while supporting successful solution launches through market insights and cross-functional collaboration

Netsmart is looking for a Solution Marketer to help shape how we tell our story and communicate the value of our solutions to the Human Services community. In this role, you’ll develop and execute go-to-market strategies that position our solutions for the right audiences and ensure our messaging reflects the unique needs of the communities and lines of service we serve.

You’ll play a key role in building and refining solution messaging, gathering competitive and market insights, and partnering across teams to bring our solutions and client successes to life. You’ll also work closely with our client organization to identify clients with meaningful stories, interview them, and transform their experiences into compelling success stories that can be used across marketing channels.


Responsibilities

  • Create compelling market positioning and messaging strategies to differentiate solutions and engage target audiences across channels 
  • Develop and maintain key marketing deliverables including personas, customer journey maps, and content aligned with go-to-market strategy 
  • Partner with stakeholders to effectively communicate market insights, customer needs, and solution capabilities 
  • Support solution launches through cross-functional coordination with Marketing, Sales, and Product teams 
  • Track and analyze market trends, competitive activity, and campaign performance metrics 

Qualifications

Required

  • Bachelor's degree or equivalent experience 
  • At least 5 years B2B marketing experience, preferably in healthcare, SaaS, or similar industry 
  • Experience contributing to solution launches with multiple stakeholders 
  • Strong written and verbal communication skills with ability to translate complex concepts 
  • Demonstrated project management capabilities to handle concurrent initiatives 
  • Self-motivated professional who can adapt quickly in a fast-paced environment 

Netsmart is proud to be an equal opportunity workplace and is an affirmative action employer, providing equal employment and advancement opportunities to all individuals. We celebrate diversity and are committed to creating an inclusive environment for all associates. All employment decisions at Netsmart, including but not limited to recruiting, hiring, promotion and transfer, are based on performance, qualifications, abilities, education and experience. Netsmart does not discriminate in employment opportunities or practices based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, physical or mental disability, past or present military service, or any other status protected by the laws or regulations in the locations where we operate.

Netsmart desires to provide a healthy and safe workplace and, as a government contractor, Netsmart is committed to maintaining a drug-free workplace in accordance with applicable federal law. Pursuant to Netsmart policy, all post-offer candidates are required to successfully complete a pre-employment background check, including a drug screen, which is provided at Netsmart’s sole expense. In the event a candidate tests positive for a controlled substance, Netsmart will rescind the offer of employment unless the individual can provide proof of valid prescription to Netsmart’s third party screening provider.

If you are located in a state which grants you the right to receive information on salary range, pay scale, description of benefits or other compensation for this position, please use this form to request details which you may be legally entitled.

All applicants for employment must be legally authorized to work in the United States. Netsmart does not provide work visa sponsorship for this position.

Netsmart's Job Applicant Privacy Notice may be found here.

Skills Required

  • Bachelor's degree or equivalent experience
  • At least 5 years of B2B marketing experience, preferably in healthcare, SaaS, or a similar industry
  • Experience contributing to solution launches with multiple stakeholders
  • Strong written and verbal communication skills, including the ability to translate complex concepts
  • Demonstrated project management capabilities for handling concurrent initiatives
  • Self-motivated and adaptable in a fast-paced environment

NetSmart Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NetSmart and has not been reviewed or approved by NetSmart.

  • Wellbeing & Lifestyle Benefits — Offerings include a designated mental wellness day, paid volunteer time, telehealth, wellness events, and free 1:1 sessions with counselors and coaches. These wellbeing resources are positioned as stronger than many employers.
  • Healthcare Strength — Medical, dental, and vision coverage are paired with short- and long‑term disability and telehealth. The breadth of core health coverage aligns with a comprehensive package.
  • Leave & Time Off Breadth — PTO, paid holidays, paid volunteer time, and a designated mental wellness day are part of the offering, with some materials referencing flexible or unlimited PTO. This variety provides multiple avenues for time away.

NetSmart Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Overland Park, KS
1,919 Employees
Year Founded: 1968

What We Do

Netsmart designs, builds and delivers electronic health records (EHRs), solutions and services that are powerful, intuitive and easy-to-use. Our platform provides accurate, up-to-date information that is easily accessible to care team members in behavioral health, care at home, senior living and social services. We make the complex simple and personalized so our clients can concentrate on what they do best: provide services and treatment that support whole-person care. By leveraging the powerful Netsmart network, care providers can seamlessly and securely integrate information across communities, collaborate on the most effective treatments and improve outcomes for those in their care. Our streamlined systems and personalized workflows put relevant information at the fingertips of users when and where they need it. For 50 years, Netsmart has been committed to providing a common platform to integrate care. SIMPLE. PERSONAL. POWERFUL. Our more than 2,200 associates work hand-in-hand with our 600,000+ users in more than 25,000 organizations across the U.S. to develop and deploy technology that automates and coordinates everything from clinical to financial to administrative.

Similar Jobs

Tapestry - Coach and Kate Spade Logo Tapestry - Coach and Kate Spade

Sales Support Associate III

eCommerce • Fashion • Retail • Sales • Wearables • Design
Hybrid
Overland Park, KS, USA
16000 Employees
15-20 Hourly

People Inc. Logo People Inc.

Senior Manager, Event Marketing

AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Remote or Hybrid
US
3500 Employees
85K-100K Annually

Collectors Logo Collectors

Senior Data Engineer

Consumer Web • eCommerce • Machine Learning • Software • Sports • Analytics
In-Office or Remote
2 Locations
2246 Employees
136K-220K Annually

inKind Logo inKind

Support Specialist

eCommerce • Fintech • Food • Mobile • Social Impact
Remote or Hybrid
USA
170 Employees
55K-65K Annually

Similar Companies Hiring

Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees
Revel Thumbnail
Aerospace • Hardware • Robotics • Software
Marina Del Rey, California
70 Employees
Blee Thumbnail
Artificial Intelligence • Marketing Tech • Software
New York, New York
30 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account