Software Engineering Director

Posted 11 Days Ago
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Shenzhen, Guangdong, CHN
In-Office
Expert/Leader
Other
The Role
Lead architecture, design, and full-cycle development of consumer products across software and firmware. Manage and grow cross-functional teams, integrate third-party SDKs, collaborate with internal and partner engineering teams onsite, drive technical strategy, and ensure delivery of high-quality cross-platform and embedded systems products.
Summary Generated by Built In
Company Description

We are seeking an accomplished engineering leader with deep expertise in system architecture, software and firmware development to lead our cross-functional team through the full cycle of consumer product innovation. This role requires someone who can seamlessly bridge technical and leadership domains—driving technical strategy, hands-on development, and cross-team collaboration with both internal teams and partner organizations.

Job Description

Overview

  • Lead the architecture, design, and full-cycle development of consumer products, overseeing software and firmware teams from concept through production.
  • Facilitate and lead technical meetings covering software, firmware, and system architecture with internal engineering teams and external partners.
  • Evaluate, prototype, and integrate third-party SDKs into our system architecture (software and firmware stacks); deliver proof-of-concept implementations.
  • Work closely onsite with partner engineering teams, acting as the primary technical liaison.
  • Lead and mentor a cross-functional team including software and firmware engineers; play a key role in recruiting and building the team from the ground up.
  • Collaborate with project managers, product managers, and cross-discipline stakeholders to deliver high-quality products on schedule.
  • Develop and review technical documentation, architectural designs, and implementation strategies.
  • Drive best practices in cross-platform application development and embedded systems integration.

Qualifications

Required Leadership Skills

  • Extensive experience building, developing, and leading high-performing engineering teams, including hiring and organizational scaling from scratch.
  • Exceptional communication, facilitation, and technical meeting leadership skills in both Mandarin and English (fluency required).
  • Demonstrated ability to collaborate effectively with cross-functional internal stakeholders and with external technical partners (including on-site partnerships).
  • Strong project management skills with the ability to drive consensus, resolve conflict, and deliver results in a fast-paced environment.
  • Proven track record of making architectural decisions and guiding teams through technical trade-offs.

Required Technical Skills

  • Deep expertise in system architecture spanning firmware, embedded systems, and application software.
  • Hands-on experience in full-cycle consumer product development.
  • Advanced skillset in native and cross-platform applications for iOS, Android, macOS, and Windows.
  • Extensive experience working with Bluetooth Classic, Bluetooth Low Energy (BLE), USB, Wi-Fi, multicast, and mDNS networking protocols.
  • Practical experience with HTTP API integration.
  • Proficiency in multiple programming languages, including C, C++, Swift, and TypeScript.
  • Demonstrated expertise with bare-metal (barebones) and RTOS firmware development.
  • Ability to rapidly evaluate and integrate external SDKs and technology solutions.

Additional Qualifications

  • Proactive, entrepreneurial mindset with a passion for hands-on technical leadership.
  • Strong analytical, critical-thinking, and troubleshooting skills.
  • Willingness to travel and work onsite with partner engineering teams as needed.

Language Requirements

  • Fluency in both Mandarin and English is required for this role.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • Experience building, developing, and leading high-performing engineering teams, including hiring and organizational scaling from scratch
  • Fluency in both Mandarin and English for communication, facilitation, and technical meeting leadership
  • Demonstrated ability to collaborate with cross-functional stakeholders and external technical partners, including onsite partnerships
  • Strong project management skills with the ability to drive consensus, resolve conflict, and deliver results in fast-paced environments
  • Proven track record of making architectural decisions and guiding teams through technical trade-offs
  • Deep expertise in system architecture spanning firmware, embedded systems, and application software
  • Hands-on experience in full-cycle consumer product development
  • Advanced skillset in native and cross-platform applications for iOS, Android, macOS, and Windows
  • Extensive experience with Bluetooth Classic, Bluetooth Low Energy (BLE), USB, Wi-Fi, multicast, and mDNS networking protocols
  • Practical experience with HTTP API integration
  • Proficiency in C, C++, Swift, and TypeScript
  • Demonstrated expertise with bare-metal and RTOS firmware development
  • Ability to rapidly evaluate and integrate external SDKs and technology solutions, deliver proof-of-concept implementations
  • Willingness to travel and work onsite with partner engineering teams as needed
  • Proactive, entrepreneurial mindset with a passion for hands-on technical leadership
  • Strong analytical, critical-thinking, and troubleshooting skills
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The Company
HQ: South Jordan, UT
707 Employees
Year Founded: 1962

What We Do

At Cricut, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

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