SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSIONAbout the Organisation & Role:

As a Software Engineer (Full Stack), you will build and enhance consumer-facing web applications that power AI-driven product discovery, search, recommendation, and personalization experiences. You will contribute across the full technology stack, with a primary focus on frontend development using modern web technologies while collaborating on backend services and integrations. Working closely with Lead Engineers, Engineering Managers, AI/ML Engineers, and Product teams, you will deliver scalable, reliable, and engaging digital experiences.
What you will do:
- Design and build modern web applications and user experiences that power AI-driven product discovery, search, recommendation, and personalization capabilities.
- Own end-to-end delivery of features from design and development through deployment
- Develop reusable UI components and frontend applications using React and modern web technologies.
- Collaborate with AI/ML, Data, and Backend Engineers to integrate GenAI, recommendation, personalization, and search capabilities into consumer-facing experiences.
- Integrate frontend applications with APIs, microservices, and enterprise platforms to deliver seamless end-to-end customer journeys.
- Contribute to the development of backend services and integration layers that support frontend experiences and business workflows.
- Drive improvements in application performance, accessibility, scalability, reliability, and overall user experience.
- Participate in design reviews, code reviews, and engineering best practices to maintain high-quality software delivery.
- Leverage AI-assisted engineering tools and practices to improve productivity, code quality, and delivery effectiveness.
- 4+ years of experience building modern web applications and digital consumer experiences.
- Strong experience in React, TypeScript, JavaScript, and modern frontend development practices.
- Experience building responsive, scalable, and high-performing web applications with a strong focus on usability and user experience.
- Experience integrating frontend applications with REST APIs, microservices, and backend platforms.
- Good understanding of backend development using Java, Spring Boot, API design, and microservices architecture.
- Experience with search technologies such as Elasticsearch, OpenSearch, Azure AI Search, or similar platforms is desirable.
- Experience working with SQL/NoSQL databases, caching technologies such as Redis, and event-driven architectures such as Kafka.
- Experience building and deploying applications on cloud platforms such as Azure, AWS, or GCP.
- Good understanding of system design, application performance, observability, reliability, and operational excellence.
- Strong collaboration skills and experience working across product, design, engineering, data, and AI teams.
- Exposure to AI/ML, Generative AI, LLMs, conversational experiences, or AI-powered applications is a plus.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- 4+ years of experience building modern web applications and digital consumer experiences
- Strong experience with React, TypeScript, JavaScript, and modern frontend development practices
- Experience building responsive, scalable, high-performing web applications with a focus on usability and user experience
- Experience integrating frontend applications with REST APIs, microservices, and backend platforms
- Understanding of backend development using Java, Spring Boot, API design, and microservices architecture
- Experience with SQL or NoSQL databases, Redis, and event-driven architectures such as Kafka
- Experience building and deploying applications on Azure, AWS, or GCP
- Understanding of system design, application performance, observability, reliability, and operational excellence
- Strong collaboration skills across product, design, engineering, data, and AI teams
- Experience with Elasticsearch, OpenSearch, Azure AI Search, or similar search technologies
- Exposure to AI/ML, Generative AI, LLMs, conversational experiences, or AI-powered applications
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
